Better in Denim campaign
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Gap CEO says its viral denim campaign wasn't just a hit online โ it drove double-digit growth in sales, fueled by Gen Z
Business Insiderยท 2025-11-21 03:04
Gap is taking a victory lap after the success of its viral denim ad campaign over the summer. Richard Dickson, CEO of Gap Inc., said the brand's "Better in Denim" ad campaign, in addition to being a huge hit on social media, converted into significant sales."With more than 8 billion impressions and 500 million views, Better in Denim culminated in a global cultural takeover and has become one of the brand's most successful campaigns to date, generating significant traffic and double-digit growth in denim," ...