Packages of Beyond Meat burgers and Beyond Beef. The resurrection of Beyond Meat Inc.’s meme status not only lifted the producer of meatless burger patties from record lows, but also incited a frenzy of retail trading activity. Most Read from Bloomberg Do-it-yourself investors traded furiously in Beyond Meat, quantum computing stocks, crypto-linked firms and more this week. On Tuesday, retail was responsible for 16% of total single-stock trading volume, the most on record in data stretching back to 2018, ...

Core Viewpoint - Beyond Meat is experiencing a volatile stock performance, with a recent meme-fueled rally followed by significant declines, raising concerns about its underlying business fundamentals and long-term viability [2][3][4]. Company Performance - Beyond Meat shares traded below $1 for the first time on October 13, 2025, before surging to an intraday high of $7.69 earlier this week, marking a 364.7% increase for the week [3][4]. - Despite the recent surge, shares were down 8.1% at $3.29, indicating a continuation of a losing streak [3]. - The company has never achieved an annual profit, with sales declining from $464.7 million in 2021 to $326.5 million in 2024 [4][6]. Market Position - Beyond Meat was the first pure-play maker of plant-based meat to go public, initially gaining attention through celebrity endorsements and partnerships with major brands like McDonald's and Yum! Brands [5]. - The company faces stiff competition from both privately owned Impossible Foods and larger players like Tyson Foods, which have introduced their own plant-based options [6]. Stock Dynamics - The recent spike in stock price was attributed to a short squeeze rather than a genuine recovery in demand, as heavily shorted stocks can see rapid price increases when short sellers are forced to buy back shares [7]. - Following the announcement of a debt-swap deal, shares hit an all-time low of 52 cents on October 16, 2025, leading to increased trading volume as retail investors rallied around the stock [8]. Distribution Expansion - Beyond Meat is expanding its distribution to over 2,000 Walmart locations and upscale grocer Erewhon for its Beyond Burger and Beyond Beef products [2][4].

Core Insights - Beyond Meat has launched its latest versions of Beyond Burger and Beyond Beef at Erewhon locations, marking them as the first plant-based meat products certified by the Clean Label Project [1][2] - The new products contain 21g of protein per serving, only 2g of saturated fat from avocado oil, and are free from GMOs, cholesterol, and added antibiotics or hormones [1][11] Company Overview - Beyond Meat, Inc. is a leading plant-based meat company founded in 2009, focusing on creating products that mimic the taste and texture of animal-based meat while being healthier for people and the planet [3] - The company's mission emphasizes the positive impact of shifting from animal-based meat to plant-based protein on human health, climate change, natural resource constraints, and animal welfare [3] Partnership with Erewhon - Erewhon is a family-owned Certified B Corp and Certified Organic Retailer with a commitment to providing organic and ethically-sourced foods, supporting local growers, and promoting environmental sustainability [5] - The collaboration between Beyond Meat and Erewhon reflects shared values in delivering nutritious and sustainable food options to the community [1][2]