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Levi’s says it could double its US store count
Retail Dive· 2025-10-10 16:24
Core Insights - Levi's reported a strong quarter with growth across various brands, channels, categories, and regions, driven by the global popularity of denim [2] - The company holds a leading market share in both the U.S. and worldwide for men's and women's apparel, positioning it well for future growth [2][3] - Direct-to-consumer sales increased by 11%, while wholesale sales rose by 3%, contributing to a net revenue increase of 7% year-over-year to $1.5 billion [5][6] Financial Performance - Net revenue growth was 6% in the Americas, 5% in Europe, and 12% in Asia, with women's apparel sales up 9% and men's up 5% [2] - Gross margin expanded by 110 basis points to 61.7%, although this was partially offset by tariffs [6] - Net income from continuing operations reached $122 million, more than five times higher than the previous year [6] Market Position and Strategy - The brand's longevity is seen as an asset, with consumers gravitating towards trusted brands during uncertain times [3] - The company has the potential to double its store count in the U.S., currently operating nearly 460 stores in the Americas [6] - Analysts noted that Levi's retail execution requires improvement, as it is perceived as a wholesaler lacking the dynamic retail experience of competitors [4] Outlook and Challenges - Executives project a conservative outlook for Q4, influenced by last year's extra week that boosted revenue and gross margin [4] - Concerns were raised regarding the company's ability to manage expenses, with selling, general, and administrative expenses rising nearly 7% to $776 million [5] - Analysts highlighted ongoing challenges in scaling expenses effectively, which may impact visibility into future margins [5][6]