Core Insights - Pizza Hut is launching a Halloween-themed campaign called "Hallo-WINGS" to promote its wing offerings and remind consumers of its Wing Wednesday deal, which features 20 'Lil Wings for $10 [1][2][3] Marketing Strategy - The campaign includes out-of-home placements with messages aimed at intimidating competitors, such as "Wings? Stop." and "No One Out Wings the Hut" [2] - Digital and mobile billboards are part of the strategy to engage customers and highlight Pizza Hut's wing promotions [2] - Pizza Hut is also utilizing social media platforms like Reddit to target users who have expressed dissatisfaction with wing offerings from other restaurants [2] Promotions and Offers - The 20 'Lil Wings for $10 deal is available every Wednesday until the end of the year, encouraging repeat customer visits [3] - In addition to Wing Wednesday, Pizza Hut offers daily promotions known as Hut Hookups to attract pizza lovers throughout the week [3] Company Background - Pizza Hut, a subsidiary of Yum! Brands, Inc., operates nearly 20,000 restaurants in over 110 markets and is recognized for its innovative products [4] - The brand has a strong digital presence, with over half of its transactions globally coming from digital orders [4] - Pizza Hut's loyalty program, Hut Rewards, allows customers to earn points for every dollar spent, enhancing customer retention [4]

Core Insights - Pizza Hut is launching a new campaign called "Hijack the Hut" in conjunction with National Pizza Month, featuring the return of the Big Dinner Box and a partnership with PEPSI® and quarterback Josh Allen [1][2][3] Product Highlights - The Big Dinner Box includes two Medium 1-Topping Pizzas, 5 breadsticks, and 8 boneless wings, priced starting at $19.99 [1][2] - A special promotion allows customers to purchase a 2 Liter beverage for $2 using the code PEPSISETHUT [2] - New menu items include Crafted Flatzz starting at $5 each and a Melts Monday promotion with all Pizza Hut Melts priced at $4.99 every Monday [5][6] Marketing Strategy - The "Hijack the Hut" program encourages fans to shout "HUT!" during football games and share videos on social media for a chance to win pizza and exclusive prizes [3][4] - The campaign aims to enhance customer engagement and celebrate the football season while promoting value offerings [4] Company Background - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants in over 110 markets and is known for innovations like Original Pan® and Original Stuffed Crust® pizzas [7] - The brand has a strong digital presence, with over half of its transactions coming from digital orders, and runs a loyalty program called Hut Rewards® [7]