SURREY, British Columbia, Dec. 10, 2025 (GLOBE NEWSWIRE) -- 7-Eleven Canada and Mastermind Toys are teaming up in a first-of-its-kind partnership by featuring each other’s top items for kids and families on store shelves this holiday season. Customers can now find MM on the Go products, including plushies, games, puzzles and more at their local 7-Eleven, while Mastermind shoppers can indulge in their favourite 7-Eleven candy and snacks at check out. “During the holiday season, convenience and affordability ...

Core Insights - 7-Eleven, Inc. is entering the live music scene by partnering with Live Nation, marking a significant strategic move to enhance brand engagement with fans [2][4] - The collaboration includes naming rights for the When We Were Young Festival and immersive experiences at The Governors Ball and Rolling Loud, aiming to create authentic connections with new audiences [2][3] Company Overview - 7-Eleven operates over 13,000 stores in the U.S. and Canada, offering a variety of products including iconic brands like Slurpee and Big Bite, as well as high-quality sandwiches and salads [5] - The company has a strong loyalty program with over 80 million members, allowing customers to earn and redeem points on various items [5] Festival Activations - At the When We Were Young Festival, 7-Eleven will create a "quick-stop destination" called the 7-Eleven Hangout, featuring Slurpee drinks and a nostalgic early 2000s emo theme [6] - The Governors Ball will feature Slurpee Street, designed to resemble a New York City summer block party, offering free Slurpee samples and engaging Gen Z fans [6] - Rolling Loud will showcase an amplified version of Slurpee Street, embracing hip-hop culture and providing a visually rich experience for attendees [6]