Core Insights - SHIFT Communications has received national recognition for its PR campaign with the McDonald's Owner/Operator Association of the Empire State, specifically the "Getting into the Minds, Hearts & Stomachs of 'Bills Mafia'" campaign, which has won four industry awards [1][3] Group 1: Campaign Details - The Buffalo Bills sponsorship aimed to enhance local relevance by engaging with the "Bills Mafia" fandom through a multichannel PR and marketing campaign, including activations like the "Bills Mafia Box," "Buffalo Chill" beverage, and "Big Mac Sack" offer [2] - The campaign resulted in a 255% year-over-year increase in press coverage and a 16.9% lift in new app customers, alongside record-breaking in-restaurant sales performance [3] Group 2: Client Expansion and Services - In 2025, SHIFT added two new McDonald's business units as clients, expanding its long-standing relationship with McDonald's [4] - SHIFT offers a full-service agency model that includes a wide range of PR, content, and marketing services designed to create integrated campaigns that enhance brand equity and drive sales [5] Group 3: Awards and Recognition - The campaign has been recognized with several awards, including the Chief Marketer Top 50 Campaigns of 2025 in the Restaurant/F&B category and multiple PRNews Platinum Awards [8]