Core Insights - Steak 'n Shake, a 91-year-old burger chain, is significantly advancing its adoption of cryptocurrency by accepting Bitcoin payments globally since May 2025 and has recently added $10 million worth of Bitcoin to its balance sheet in 2026 [1][2] Group 1: Bitcoin Adoption and Financial Impact - The company reported a nearly 50% reduction in transaction fees by accepting Bitcoin payments through the Lightning Network, compared to traditional credit card processing [3][4] - Steak 'n Shake experienced a 15% increase in same-store sales attributed to its crypto-friendly customer base [3] Group 2: Expansion of Bitcoin Initiatives - In October 2025, the company launched a limited-edition Bitcoin Steakburger and introduced a rewards program in collaboration with Fold Holdings, allowing customers to earn Bitcoin rewards [5][6] - The promotion for the Bitcoin Steakburger enables customers to earn $5 in Bitcoin through the Fold App, which is available at approximately 400 U.S. locations [6]

Core Insights - Fast food chain Steak 'n Shake has launched a limited-edition "Bitcoin Steakburger" to celebrate its acceptance of Bitcoin payments for five months [1] - The company has reported significant savings in processing fees and increased sales attributed to Bitcoin acceptance [2][3] Group 1: Bitcoin Acceptance and Financial Impact - Steak 'n Shake began accepting Bitcoin payments on the Lightning Network in May, resulting in approximately 50% savings in processing fees [2] - The company reported a 10.7% increase in same-store sales in Q2 and a 15% increase in Q3, attributing these gains to Bitcoin payments [3] Group 2: Community Engagement and Challenges - The acceptance of Bitcoin has garnered support from influential figures like Jack Dorsey, who made a Bitcoin purchase at Steak 'n Shake [4] - The company faced backlash from the Bitcoin community when it considered expanding cryptocurrency payment options to Ethereum, leading to a poll that was later suspended [5][6]

Steak 'n Shake has launched a Bitcoin Steakburger to celebrate five months of accepting BTC for menu items like burgers and milkshakes—just days after scrapping Ethereum payment plans. https://t.co/hpiPZwckkd ...

JUST IN: Steak 'n Shake to launch "Bitcoin Steakburger." https://t.co/creaR5uNzT ...

🍔 NEW: Restaurant chain Steak n Shake has announced they will be launching a "Bitcoin Steakburger." https://t.co/yvIqggHyPG ...

RT Bitcoin Magazine (@BitcoinMagazine)JUST IN: Fast food giant Steak 'n Shake launches limited edition "#Bitcoin Steakburger"👀"Supplies are limited....just like Bitcoin 🍔🚀" https://t.co/nmFugcuGaP ...

Steak 'n Shake Debuts 'Bitcoin Steakburger' With BTC Logo Emblazoned on Bun► https://t.co/DdPtvm3wRX https://t.co/DdPtvm3wRX ...

JUST IN: Fast food giant Steak 'n Shake launches limited edition "#Bitcoin Steakburger"👀"Supplies are limited....just like Bitcoin 🍔🚀" https://t.co/nmFugcuGaP ...

JUST IN: Steak n' Shake launches Bitcoin Steakburger to celebrate 5 months of accepting Bitcoin payments 🍔 https://t.co/jua1yqJuP3 ...

JUST IN: Steak ’n Shake credits Bitcoiners for sales growth over the past two quarters.Says Bitcoin Steakburger is coming soon. 🍔🟧 https://t.co/kSMzGRvwrh ...