After 10 years and under $100 million in assets, many ETFs still trading are on life support, before possibly being sent to the graveyard. However, last week assets in the previously obscure iShares S... ...

Core Insights - Webull has enhanced its advisory platform by integrating BlackRock's model portfolio capabilities, expanding investment options for US-based investors [1][5][6] Group 1: New Offerings - The new offering provides access to diversified portfolios across multiple asset classes, including alternatives and digital assets, tailored to various risk appetites and financial objectives [2][4] - Users can access personalized investment portfolios through the Webull app, designed for tech-savvy individuals who prefer low-cost and automated portfolio management [3][4] Group 2: User Experience - The process begins with users selecting an investment strategy and completing a risk tolerance questionnaire, which matches them with a corresponding model portfolio [4] - Discretionary accounts are automatically rebalanced and overseen by Webull Advisors, simplifying long-term investing [4] Group 3: Strategic Collaboration - The collaboration with BlackRock aims to deliver smarter, personalized investment experiences, expanding access to high-quality, professionally managed portfolios [5][6] - BlackRock's expertise in asset allocation and market insights enhances Webull's ability to offer sophisticated investment solutions [5] Group 4: Market Context - The launch of BlackRock custom model portfolios on Webull's platform responds to the increasing number of Americans beginning to invest, providing more choices for achieving diverse investing goals [6]