https://t.co/SnSW2g00Ia paying $40m/year for red bull f1 placement, okx on mclaren, binance splitting alpine with apecoin and blockdag. exchanges committing $100m+ to season-long sponsorships means treasuries are flush. https://t.co/XnFeBdzmyF signed ufc november 2021, bitcoin topped 3 weeks later. these deals closed august-october at $98k btc. exchanges don't blow marketing budgets at bottoms ...