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SONAR launches seamless freight market intelligence within Blue Yonder TMS
Yahoo Finance· 2026-01-07 15:00
Core Insights - SONAR has launched an integration with Blue Yonder's Transportation Management System (TMS), providing real-time freight market intelligence directly within the TMS workflow [1][6] - This integration allows shippers to make faster, data-driven transportation decisions without the need to switch screens or complicate operations [2][5] Group 1: Integration Features - Users can access daily spot rates, weekly contract rate benchmarks, and lane scores directly within the TMS [4] - The integration includes a bi-directional data feed, enabling Blue Yonder customers to contribute anonymized shipment data to SONAR's multi-modal shipper consortium for benchmarking [2][4] - The integration simplifies freight decision-making by embedding visibility and benchmarking power into a single workflow [3][5] Group 2: Benefits to Users - Shippers can monitor lane-level volatility, capacity shifts, and market movements in real time [4] - Users can leverage lane scores to assess risk and identify opportunities within their supply chain [4] - The integration requires minimal technical effort, allowing for quick activation and seamless onboarding for all customers [5]