Core Insights - Hyundai Motor America is launching a new customer benefits program called Hyundai Rewards, aimed at enhancing the ownership experience for both new and current Hyundai owners [1][2] - The program features three tiers of rewards: silver, gold, and blue, with blue being the highest tier, and allows owners to earn rewards through various activities [2][3] Reward Structure - The Hyundai Rewards program offers discounts on new vehicles and Bluelink™ services, with specific purchase discounts for Hyundai ICE and electric vehicles [3] - The program does not utilize a point-based system and does not require credit checks or credit card components, rewarding owners for actions they are already taking [3][6] Earning Rewards - Members can advance to higher reward tiers by completing activities such as purchasing or leasing a new vehicle, completing scheduled maintenance, signing up for Bluelink, and using remote services [4][7] - Upon signing up, members immediately start earning silver tier rewards [2][4] Economic Impact - Hyundai Motor America contributes $20.1 billion annually to the U.S. economy and supports 190,000 jobs through its operations and dealer network [5]