Core Insights - Bratz® has launched a new line of collector dolls in collaboration with Paramount Consumer Products to celebrate the 30th anniversary of the film Clueless, starting with the Cher doll on July 17, followed by Amber and Dionne dolls [1][4]. Company Overview - Bratz® is a lifestyle and fashion doll brand from MGA Entertainment, known for its commitment to inclusivity and self-expression since its debut in 2001 [5]. - MGA Entertainment is the largest privately held toy and entertainment company in the U.S., creating a wide range of consumer products and entertainment properties [6][7]. Product Details - The Bratz x Clueless Collector dolls will be available globally, priced at $70.00 USD, and will be sold exclusively on Bratz.com [4]. - Each doll features iconic outfits from the film, accessories like a flip phone and a custom driver's permit, and comes in premium packaging [3][6]. Cultural Significance - The collaboration between Bratz and Clueless represents a fusion of two cultural icons, emphasizing themes of fashion and individuality that resonate with fans of both franchises [2][5]. - The release is aimed at fans who grew up with Clueless and have embraced the Bratz brand, highlighting the enduring popularity of both [2][5].