Core Insights - Breckenridge Distillery has launched a new product called Mountain Shot, which is a whiskey-based and malt-based beverage infused with maitake mushrooms, offering a unique drinking experience that reflects the spirit of the Rocky Mountains [1][6][4] Product Overview - Mountain Shot is available in whiskey-based and malt-based varieties, with the whiskey-based version produced at 69 proof and available in 750-milliliter, 1-liter bottles, and 100-milliliter resealable pouches. The malt-based version is produced at 30 proof and will be available in 100-milliliter pouches at convenience stores [3][4] - The infusion of maitake mushrooms adds a distinct mouthfeel and complexity to the drink, enhancing the overall flavor profile [3][5] Company Background - Breckenridge Distillery, founded in 2008, is known as the "World's Highest Distillery" and has received numerous awards for its spirits, including multiple accolades at the World Whiskies Awards and the San Francisco World Spirits Competition [7][8] - The distillery emphasizes craftsmanship and innovation, aiming to challenge conventions in whiskey production while honoring traditional methods [4][6] Market Positioning - Mountain Shot is positioned as a beverage for adventurous consumers who enjoy outdoor activities and social gatherings, making it suitable for consumption in various settings, such as mountainsides or bars [4][6] - The product is part of a broader strategy to connect with consumers by offering a unique and portable drinking experience that aligns with their lifestyle [5][6]