中国啤酒市场正在经历一场前所未有的高端化革命。2022年初，青岛啤酒推出超高端新品"一世传奇"，标价1399元/瓶(1.5升)，价格直逼53度500毫升飞天 茅台的市场指导价。令人意外的是，这款千元啤酒现在的销量相当可观。 青岛啤酒董事长黄克兴在业绩说明会上透露："在今年一季度，公司的百年之旅、百年鸿运、一世传奇三款超高端产品销量近20万瓶，目前一世传奇产品 仍然供不应求。"这并非孤例，早在2021年上半年，华润雪花啤酒就推出了超高端新品"醴"，定价999元/盒(2瓶)，单瓶价格接近500元。百威啤酒也不甘落 后，在电商平台上线了"百威大师传奇"798ml虎年限量版啤酒，售价高达1588元/瓶。 这些超高端啤酒产品的集中涌现，标志着中国啤酒行业从价格战转向价值战的战略转型。青岛啤酒自2018年以来就多次对旗下产品提价，纯生、经典、白 啤等售价提升5%-13%不等，随后又加快了奥古特、IPA、琥珀拉格等产品的发展步伐。上线千元啤酒后，青啤以"提价+产品结构升级"的方法推动高端化 已然成为战略明牌。华润雪花啤酒同样在2018年开始向高端转型，推出了勇闯天涯SuperX、匠心营造、马尔斯绿等一系列中高端啤酒品牌，2 ...

随着天气越发炎热，白酒进入消费淡季。不过，"618"大促活动下，线上白酒销售增长的同时，多款头 部名酒却跌破批发参考价(以下简称"批价")，白酒企业如何穿越这一轮周期引发思考。 库存高企、价格倒挂依然是当下白酒行业的特征。中国酒业协会6月发布的《2025中国白酒市场中期研 究报告》显示，当前白酒行业正处于调整期，在多重压力下，上半年批价整体表现较弱。 为迎合年轻消费群体，头部酒业有意发力低度酒。近期，五粮液（000858）等酒企均提到要推出20多度 的白酒。而在渠道方面，贵州茅台（600519）、洋河股份（002304）近期与头部电商座谈、发布新品等 举措，也被解读为更加重视线上渠道。 白酒降度能否成为拓展新群体的"利器"？头部酒企更加主动"拥抱"电商，又释放出哪些信号？在业内人 士看来，穿越周期就是"剩者为王"，前提则是保持营收增长。存量竞争下，拥抱创新，无疑是为开拓更 多消费群体和消费场景，但也意味着名酒企业下场"厮杀"，竞争会更加激烈，行业面临"洗牌"。 主动"拥抱"电商 新京报记者注意到，近两年，电商平台的大促活动，也是白酒价格大战最激烈的节点。尤其是2025 年"618"大促，作为白酒价格风向标的飞 ...

Born in Santa Fe, New Mexico, and currently based in Spokane, Washington, Toland is known for his immersive murals and studio work that explore the liminal realms between sleep and wakefulness. His art blends geometric patterns and natural elements to express the spiritual connection between humanity and the unknown. In this edition of the Collectors Art Series, his design captures a transcendent moment in nature— where a figure, surrounded by Colorado's Rocky Mountains and lark buntings, dissolves into a m ...

"大家也看到了，今年五粮液将推出29度，汾酒也推出了低度酒，我们已研发出了28度国窖1573，将适 时投放市场。"在泸州老窖（000568.SZ）6月27日下午召开的年度股东大会上，上市公司董事长刘淼如 是宣布。 南都湾财社记者注意到，今年以来，白酒酒企"扎堆"宣布低度白酒产品推出计划，此前五粮液股东大会 上，公司高管就表示将适时推出29度五粮液，以"抓住年轻群体"。在此次泸州老窖股东会上，公司管理 层表示已经在研发6度等更低度数的白酒产品。 白酒低度化之外，股东会现场，泸州老窖管理层围绕产品价格、库存、白酒年轻化、行业周期、市场渠 道等与投资者展开交流。刘淼现场表示，白酒量价齐升是伪命题，要"价"就要舍弃"量"，要"量"就要牺 牲"价"；渠道来看，即时零售增势强劲。 股东会现场，南都湾财社记者摄 谈产品：将适时推出28度国窖1573，在研6度产品 股东会现场，刘淼表示：持续推动产品创新，面对当前低度化、健康化、利口化、多元化的产品需求， 公司主动创新求变，目前38度国窖1573呈现出良性且快速增长的态势。 "大家也看到，今年五粮液将推出29度，汾酒也推出了低度酒，我们已研发出了28度国窖1573，将适时 投 ...

Supported by 500,000 “Dogecoin Giveaway” ContestSo Smooth, It’s Practically a MoonshotDecentralization Meets Craft Distilling GIG HARBOR, Wa., June 09, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), North America's most awarded craft distillery, in partnership with House of Doge Inc., the official corporate arm of the Dogecoin Foundation, today announced the upcoming launch of House of Doge™ Bourbon — the world’s only Dogecoin-inspired whiskey licensed exclusively to Heri ...

Board adopts cryptocurrency reserve policy as part of treasury diversification Bitcoin Bourbon™ pre-launch and giveaway contest unveiledFinTech veteran Matt Swann appointed to Board of DirectorsRedefines CPG Sector to “Crypto Product Goods” GIG HARBOR, Wash., June 05, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), North America's most awarded craft distillery, is pioneering a new category: Crypto Product Goods (CPG). This marks a shift from traditional consumer packaged ...

MILWAUKEE, Wis., June 04, 2025 (GLOBE NEWSWIRE) -- Beginning next year, Central Standard Craft Distillery will relocate its main distillery operations to a reimagined section of the historic Harley-Davidson campus in Milwaukee’s Near West Side neighborhood. Central Standard’s purchase of the refurbished 73,000-square-foot space will offer full distillery production, a tasting room, distillery tours, private events and new job opportunities. Harley-Davidson will continue to operate on the site as they have d ...

GIG HARBOR, Wash., June 03, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), the most awarded craft distillery in North America for the past ten years, today announced the upcoming launch of Bitcoin Bourbon™: a limited-edition Kentucky straight bourbon whiskey designed to celebrate the spirit of decentralization, the rise of digital currency culture and the future of digital payments for e-commerce retailers. This release coincides with Heritage’s newly adopted Cryptocurren ...

Core Viewpoint - The company reported a revenue of 23.578 billion yuan for 2024, reflecting a year-on-year growth of 16.41%, and a net profit of 5.514 billion yuan, up 20.15% from the previous year [3][4]. Financial Performance - The company achieved a net cash flow from operating activities of 4.728 billion yuan, which is a 5.15% increase year-on-year [4]. - The total short-term and long-term borrowings amounted to approximately 91.6382 million yuan, with short-term borrowings at 5.0382 million yuan and long-term borrowings at 4.16 million yuan [6][7]. Market Strategy - The company maintains a nationalization and mid-to-high-end strategy, focusing on optimizing product structure and expanding market share in various price segments [3][11]. - The revenue structure is divided into 60% from the domestic market and 40% from the external market, with a national coverage rate exceeding 70% [5]. Challenges and Responses - The company acknowledges the challenges posed by the upgraded alcohol prohibition policies, reduced demand in the wedding market, and intensified regional competition [11]. - In response to market feedback regarding price increases and counterfeit products, the company has implemented unique packaging designs and anti-counterfeiting measures, along with a dedicated team for market order maintenance [10]. Future Outlook - The company has not set annual growth targets for the current year, indicating a strategic shift towards slower growth, which is becoming a consensus in the industry due to slowing population growth and intensified competition [11]. - Future profit growth will be driven by optimizing resource allocation and enhancing operational efficiency [11].

Core Viewpoint - Heritage Distilling Holding Company aims to lead the craft spirits e-commerce sector by accepting Bitcoin and Dogecoin as payment and holding them as strategic assets [1][2][3] Group 1: Cryptocurrency Policy - The Cryptocurrency Policy allows Heritage to accept Bitcoin and Dogecoin for products and services through its direct-to-consumer e-commerce platform [1][2] - The policy is based on the belief that Bitcoin is a long-term strategic asset, while Dogecoin is gaining popularity for transactions due to its substantial user base [2] - Estimates suggest that between 65 to 86 million Americans hold Bitcoin, and approximately 83 million wallets hold Dogecoin, presenting a growing opportunity for Heritage [2] Group 2: Leadership and Innovation - Matt Swann, chair of the Board's Technology and Cryptocurrency Committee, emphasizes the potential of cryptocurrencies to reduce friction in commerce [3] - CEO Justin Stiefel highlights Heritage's innovative approach in the craft spirits space by preparing to accept cryptocurrencies and leveraging them as assets [3] - The company expects that acceptable margins between retail prices and production costs will mitigate potential volatility in cryptocurrency values [3] Group 3: Company Background - Heritage Distilling is recognized as one of the premier independent craft distilleries in the U.S., offering a diverse range of spirits and has been awarded multiple accolades [4] - The company is expanding its presence nationwide through various sales channels, including e-commerce and a unique collaboration with Native American tribes known as the Tribal Beverage Network [4] - This initiative aims to create economic and social benefits for tribal communities while enhancing Heritage's commitment to innovation and sustainable growth [4]