Core Viewpoint - Byrna Technologies Inc. will hold a conference call on October 9, 2025, to discuss its financial results for the fiscal third quarter ended August 31, 2025 [1] Group 1: Conference Call Details - The conference call is scheduled for Thursday, October 9, 2025, at 9:00 a.m. Eastern time [2] - Participants can join the call using a toll-free dial-in number or an international dial-in number, with a conference ID provided [2] - The call will be broadcast live and available for replay on Byrna's website [3] Group 2: Company Overview - Byrna Technologies Inc. specializes in developing, manufacturing, and selling innovative less-lethal personal security solutions [4] - The company produces Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, which are CO2 powered launchers designed as less-lethal alternatives to firearms [4] - Byrna's products are targeted at consumers, private security, and law enforcement markets [4]

Core Insights - Byrna Technologies Inc. reported significant sales momentum during Amazon's Prime Day and the July 4th holiday, indicating strong consumer demand for its less-lethal personal security solutions [1][2] - The company's Q2 2025 revenue reached a record $28.5 million, with Amazon sales increasing from 12% of Byrna's online sales in Q2 2023 to 34% in Q3 2025 to date [2][3] E-commerce Performance - Amazon Prime Day sales for Byrna increased by 28% year-over-year, while Byrna.com sales rose by 18% during the July 4th period [2] - The extended duration of Prime Day this year contributed to the sales growth, highlighting a trend of faster growth in Amazon sales compared to Byrna's own website [2] Retail Expansion - Byrna's products were available in 289 chain store locations at the end of 2024, a 74% increase from 166 locations at the end of 2023 [4] - The company anticipates being in over 500 retail chain locations by the end of Q3 2025 and expects this number to exceed 800 by the end of fiscal year 2025, representing a 177% increase in just twelve months [4] Direct-to-Consumer Strategy - Byrna's CEO noted that the strong performance during promotional periods reflects the expansion of the total addressable market, with a high conversion ratio of 60% for customers who test fire the Byrna launcher compared to 1.0% for online shoppers [5] - The company plans to invest further in television advertising and partnerships with celebrity influencers to enhance brand visibility in the personal safety market [5]