Core Insights - Byrna Technologies Inc. has been included in a significant independent study by researchers from Harvard and Stanford, focusing on firearm ownership and attitudes towards non-lethal defense solutions [1][2]. Group 1: Study Overview - The study titled "The Universal Pursuit of Safety and the Demand for (Lethal, Non-Lethal, or No) Guns" involved approximately 6,000 U.S. adults aged 18-64 and aimed to understand how safety beliefs influence preferences for lethal versus non-lethal protection [2]. - The Byrna SD was the exclusive non-lethal firearm used in the study, which assessed how exposure to such products affects safety beliefs and preferences [3]. Group 2: Findings and Implications - Exposure to Byrna's technology led to a significant increase in respondents' willingness to pay for non-lethal devices, with 43% preferring a firearm that incapacitates rather than kills [3][4]. - The study indicates a cultural shift in self-defense perceptions, with both firearm owners and non-owners prioritizing family and self-protection as key reasons for firearm ownership [4]. - Only 21% of firearm owners had previously heard of Byrna, highlighting a substantial opportunity for increased education and awareness about non-lethal alternatives [4]. Group 3: Market Position and Future Outlook - The study supports the notion of non-lethal alternatives as a "harm reduction" approach, potentially expanding access to personal protection while mitigating risks associated with lethal weapons [5]. - Byrna's inclusion in this research reinforces its position as a leader in the movement towards responsible self-defense and safer personal security solutions [5].

Core Viewpoint - Byrna Technologies Inc. will hold a conference call on October 9, 2025, to discuss its financial results for the fiscal third quarter ended August 31, 2025 [1] Group 1: Conference Call Details - The conference call is scheduled for Thursday, October 9, 2025, at 9:00 a.m. Eastern time [2] - Participants can join the call using a toll-free dial-in number or an international dial-in number, with a conference ID provided [2] - The call will be broadcast live and available for replay on Byrna's website [3] Group 2: Company Overview - Byrna Technologies Inc. specializes in developing, manufacturing, and selling innovative less-lethal personal security solutions [4] - The company produces Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, which are CO2 powered launchers designed as less-lethal alternatives to firearms [4] - Byrna's products are targeted at consumers, private security, and law enforcement markets [4]

Core Insights - Byrna Technologies Inc. reported significant sales momentum during Amazon's Prime Day and the July 4th holiday, indicating strong consumer demand for its less-lethal personal security solutions [1][2] - The company's Q2 2025 revenue reached a record $28.5 million, with Amazon sales increasing from 12% of Byrna's online sales in Q2 2023 to 34% in Q3 2025 to date [2][3] E-commerce Performance - Amazon Prime Day sales for Byrna increased by 28% year-over-year, while Byrna.com sales rose by 18% during the July 4th period [2] - The extended duration of Prime Day this year contributed to the sales growth, highlighting a trend of faster growth in Amazon sales compared to Byrna's own website [2] Retail Expansion - Byrna's products were available in 289 chain store locations at the end of 2024, a 74% increase from 166 locations at the end of 2023 [4] - The company anticipates being in over 500 retail chain locations by the end of Q3 2025 and expects this number to exceed 800 by the end of fiscal year 2025, representing a 177% increase in just twelve months [4] Direct-to-Consumer Strategy - Byrna's CEO noted that the strong performance during promotional periods reflects the expansion of the total addressable market, with a high conversion ratio of 60% for customers who test fire the Byrna launcher compared to 1.0% for online shoppers [5] - The company plans to invest further in television advertising and partnerships with celebrity influencers to enhance brand visibility in the personal safety market [5]