Company Overview - Byrna has sold over 500,000 launchers in the last 5 years[18] - The company has over 500 dealer locations[18] - Byrna has 180 US employees[18] Market Opportunity - The US consumer market presents a total addressable market of $250 billion, divided between gun owners ($100 billion) and non-gun owners ($150 billion)[22] - The company is targeting a penetration of 5% of non-gun owners and 10% of gun owners, representing a potential market of approximately $17.5 billion[22] - The company has 285,000 unique e-commerce customers[20] Financial Performance - The company's revenue increased from $42.644 million in 2023 to $85.756 million in 2024[45] - Gross profit increased from $23.647 million in 2023 to $52.772 million in 2024[45] - The company achieved net income of $12.792 million in 2024, compared to a net loss of $8.192 million in 2023[45] - Adjusted EBITDA increased from a loss of $2.001 million in 2023 to a profit of $11.478 million in 2024, representing an Adjusted EBITDA margin of 13.4%[45] - Total DTC orders increased by 72% from $14.707 million in Q4 2023 to $25.289 million in Q4 2024[40] - Total revenue increased by 79% from $15.640 million in Q4 2023 to $27.979 million in Q4 2024[40] Growth Strategy - The company is expanding its retail presence with flagship stores, including locations in Scottsdale, AZ, Franklin, TN, and Salem, NH, with a Las Vegas store already generating over $1 million in revenue with a 30% contribution margin[43]