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CARFAX Lifetime New Car Ads Approved for GM iMR Turnkey Program
Prnewswire· 2025-07-10 15:30
Core Insights - CARFAX has expanded its partnership with General Motors, allowing CARFAX Lifetime dealers to access new car advertising placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care as part of GM's In-Market Retail (iMR) Turnkey Program [1][2] Group 1: Partnership and Program Details - The collaboration enables GM dealers with CARFAX Lifetime status to benefit from enhanced advertising support funded by the iMR Turnkey Program [1] - Eligible GM dealers, including those selling Chevrolet, Buick, GMC, and Cadillac models, can enroll in the GM iMR Turnkey program, with reimbursements starting as early as July 2025 [2] - The program is designed to streamline the advertising process for dealers, eliminating additional paperwork and delays [3] Group 2: Benefits for Dealers - The initiative is expected to boost revenue and visibility for participating dealers, reinforcing customer trust and loyalty [2] - CARFAX, as the leading automotive website in the U.S., provides GM dealers with a competitive advantage by connecting them with millions of in-market shoppers daily [3] - The program allows dealers to maximize their advertising spend, focusing more on customer engagement and service [3] Group 3: Company Background - CARFAX, part of S&P Global Mobility, has been a leader in vehicle history information since 1984, offering various services to consumers and the automotive industry [4] - The company operates the world's largest vehicle history database and is recognized as a top workplace by The Washington Post [4][5]
CARFAX Recognized as Top Place to Work Nationally and Regionally
Prnewswire· 2025-06-30 20:24
Core Insights - CARFAX has been recognized as a Top Workplace by USA Today for the fourth consecutive year, and has also received accolades from the Washington Post and the St. Louis Post-Dispatch [2][3] - The awards are based on anonymous employee surveys conducted by an independent third party, evaluating workplace experiences, policies, and practices [2] - CARFAX has also received five additional distinctions in the Top Workplaces program, including awards for Leadership, Compensation & Benefits, Work-Life Flexibility, Innovation, and Purpose & Values [3] Company Culture - The CEO of CARFAX emphasizes the importance of empowering, supporting, and inspiring employees, highlighting the excellence of the company's culture [3] - Employees appreciate the benefits of working at CARFAX, including a strong work ethic and a healthy work-life balance, with perks such as Summer Fridays [4] - The company is moving to new state-of-the-art offices at Reston Station, which is designed to foster collaboration, innovation, and continued growth [4] Company Overview - CARFAX, part of S&P Global Mobility, has been a leader in providing vehicle history information since 1984, helping millions of people shop, buy, service, and sell used cars with confidence [6] - The company owns the world's largest vehicle history database and is recognized nationally as a top workplace [6][7]