Core Points - JCDecaux has been awarded a 10-year exclusive advertising contract for Barcelona's Bus Shelters and City Information Panels, marking its return to the city [1][2] - The contract includes the operation of over 1,400 bus shelters and nearly 500 City Information Panels, with a total of 3,000 analogue advertising panels and 300 new digital screens [2] - The new digital screens will be larger and more energy-efficient, utilizing the latest LED technology [2][4] - The contract aligns with JCDecaux's Climate Strategy, aiming for Net Zero Carbon by 2050, and includes measures to reduce carbon emissions through an eco-friendly vehicle fleet and renewable energy sources [4] - JCDecaux will expand its street furniture presence in Spain, with over 30,000 displays in 25 of the 30 largest cities, targeting a young and mobile audience [5][6] Company Overview - JCDecaux reported a revenue of €3,935.3 million for 2024 and €1,868.3 million for H1 2025 [7] - The company is the number one out-of-home media company globally, with a daily audience of 850 million people across more than 80 countries [7] - JCDecaux operates 1,091,811 advertising panels worldwide and is present in 3,894 cities with populations over 10,000 [7] - The company has received high ratings for its extra-financial performance, including recognition from CDP, MSCI, and EcoVadis [9]