Core Insights - The CR7 LIFE Museum in Hong Kong is expected to attract 12 million visitors, highlighting the significant commercial value of establishing theme museums around sports stars' IPs combined with local tourism resources [1][15]. Group 1: Museum Overview - The CR7 LIFE Museum features a total exhibition area of 12,000 square feet, showcasing 40 exhibits and 10 statues of Cristiano Ronaldo, including trophies from his national team career and replicas of his early life [6][4]. - The museum's ticket prices are significantly higher than other popular museums in Hong Kong, with general admission at 180 HKD and VIP tickets ranging from 1,500 to 4,000 HKD, which has led to some criticism regarding the value of VIP packages [8][4]. Group 2: Business Model and Marketing - The museum is part of a broader marketing strategy, included in the Hong Kong Tourism Board's 2025 promotional plan, and is positioned as a key attraction alongside major theme parks [15][12]. - The operational model involves collaboration with local companies for merchandise sales and sponsorships, aiming to leverage Ronaldo's global brand value, which is estimated at 850 million euros, a 325% increase since 2020 [12][13]. Group 3: Challenges and Considerations - The museum's operational success relies on effective cost management, maintenance of exhibits, and user experience optimization, as seen in the case of other athlete museums that have struggled due to high operational costs [21][22]. - The CR7 LIFE Museum is planned as a temporary exhibition with a one-year duration, raising questions about its long-term viability compared to permanent installations [8][10].