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A New Generation of Renovators Is On the Rise: New CRAFTSMAN® Survey Finds, Despite Uncertainty, Younger DIYers Feel Confident, Motivated to Accomplish Home Improvement Projects This Year
Prnewswire· 2025-06-05 12:12
Core Insights - Younger homeowners, particularly Millennials and Gen Zers, are determined to proceed with their home improvement projects in 2025 despite economic uncertainties [1][4][6] - The CRAFTSMAN® Driven to DIY Report reveals that over three-quarters of younger DIYers feel confident in completing their planned projects [6][10] - The report is based on a survey of 1,000 DIY enthusiasts aged 25 to 40 who have recently undertaken home renovations [5][13] Group 1: DIY Trends and Motivations - A significant motivation for younger homeowners to engage in DIY projects includes the desire for creative freedom, budget constraints, and the pride of hands-on accomplishment [6][8] - The top home improvement projects identified by respondents include bathtub or shower replacements, interior painting, and built-in storage and organization [6][10] - More than half of the surveyed DIYers report that a sense of accomplishment and pride drives them to complete their projects [6][10] Group 2: Challenges and Overcoming Obstacles - Despite their confidence, over 40% of DIY projects stall due to overestimating the skills, time, and budget required [8][15] - The most popular learning tool for modern DIYers is YouTube, utilized by 67% of respondents, followed by family members (45%) and friends (31%) [8][15] - Only 2% of projects are reported as completely abandoned, indicating a strong resilience among DIY enthusiasts [9][10] Group 3: Project Management Insights - In terms of time management, 38% of DIYers underestimate the time needed for projects, while 35% unexpectedly take on additional work [15] - Budgeting challenges are prevalent, with 34% of respondents finding cost estimation to be the hardest part of their projects [15] - A recommended practice is to include an additional 10-20% in the project budget to account for unexpected costs [15]
Red Zone Ready: CRAFTSMAN Reveals DIYers' Winning Playbook to Tackle Home Improvement Projects This Season
Prnewswire· 2025-04-10 12:00
Core Insights - CRAFTSMAN, a brand under Stanley Black & Decker, released a survey revealing how DIYers prepare for home improvement projects, likening the process to a football draft where teamwork and the right tools are essential [2][3] Group 1: Survey Findings - The survey indicates that more than half of DIYers consider the powered cordless screwdriver as their top tool choice, highlighting its versatility [5][7] - Spouses are the most preferred project partners, with 30% of respondents selecting them as their first overall pick, followed by best friends at 23% [6][5] - Rock music is the leading genre for DIYers to get motivated, chosen by 22% of respondents, followed by hip-hop/rap at 17% and country at 16% [4][12] Group 2: Tool Preferences - The powered cordless screwdriver is viewed as a dual-threat tool, capable of handling various tasks with precision [7] - The circular saw is recognized for its powerful cutting ability, akin to a running back breaking through defenses [7] - The hammer drill is noted for its effectiveness in penetrating tough materials like concrete and brick, serving as a hard-hitting specialist in the DIY toolkit [7] Group 3: Survey Methodology - The survey was conducted by Atomik Research, involving 1,006 adults across the United States, ensuring a representative sample based on demographic variables [9]