Performance is being driven by increasing dealer participation and recurring platform use, reflecting a strategy built on integration and analytics rather than disruption.It’s investing in AI tools that turn shopper behavior and market data into actionable insights for pricing, inventory and guided vehicle discovery.CarGurus is stepping back from transactional businesses like CarOffer to concentrate on being a data-driven marketplace and software platform for dealers, not a digital car seller.Digital transf ...

Campaign underscores how the largest car shopping site in the U.S. helps shoppers find the best deal on their big deal – now with cutting-edge products that empower research and purchase decisions BOSTON, Feb. 11, 2026 (GLOBE NEWSWIRE) -- CarGurus, the No. 1 most visited automotive shopping site in the U.S.¹, today announced the expansion of its “Big Deal” brand campaign, a tribute to the financial and emotional decisions behind buying or selling a car. The newest product spots highlight CarGurus’ recently ...

Core Insights - CarGurus, Inc. is celebrating 20 years of innovation in the automotive shopping space, focusing on trust, transparency, and technology to enhance the car buying and selling experience [1][2] - The company is leveraging its leadership in consumer audience, vehicle inventory, and dealer network to introduce AI-driven products and real-time market intelligence [1][2] Company Overview - Founded in 2006, CarGurus has transformed the car buying and selling process by prioritizing data and customer trust, with early innovations like Instant Market Value and Deal Ratings [3] - CarGurus connects tens of millions of shoppers monthly with the largest selection of vehicles and dealer network in the U.S., translating its scale into a competitive advantage [4] Innovation and Technology - The company has introduced AI-powered products such as CarGurus Discover, which personalizes the car research experience, and PriceVantage, which provides predictive pricing recommendations based on real-time market data [7] - The most engaged users of PriceVantage see cars turn five times faster than their peers, indicating the effectiveness of the platform [7] Brand Development - CarGurus has launched an updated logo to reflect its commitment to innovation while maintaining a connection to its original brand identity [6][8] - The refreshed branding will be showcased at industry events, including the National Automotive Dealers Association's annual convention [8] Market Position - CarGurus is recognized as the No. 1 downloaded automotive marketplace app in the U.S., Canada, and the U.K. for eight consecutive quarters, highlighting its strong market presence [12] - The company operates online marketplaces in the U.S., U.K., and Canada, further solidifying its position as a leading automotive platform [10]