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Will Carnival's New Rewards Model Drive the Next Wave of Monetization?
ZACKS· 2025-07-22 13:20
Core Insights - Carnival Corporation & plc (CCL) is set to launch a redesigned loyalty program, Carnival Rewards, in June 2026, shifting from a cruise-day-based model to one that links tier progression to total guest spend, including onboard purchases and co-branded credit card transactions [1][6]. Group 1: Customer Engagement Strategy - The new loyalty program is viewed as a long-term differentiator aimed at enhancing customer lifetime value and increasing engagement across the fleet [2]. - The transition is expected to be revenue-deferral intensive initially, with an estimated yield reduction of approximately 50 basis points in 2026, but the program is projected to be cash flow positive from the start [2][6]. - Management anticipates that it will take about two years for redemptions and recognized revenues to fully offset deferred amounts, making the program accretive to yields beyond 2028 [3]. Group 2: Financial Performance and Market Position - Onboard revenues are strengthening, with onboard spending in Q2 of fiscal 2025 exceeding expectations due to strong demand in various discretionary services [4]. - With over 93% of full-year 2025 capacity booked and minimal new ship deliveries through 2026, maximizing per-guest revenues is central to Carnival's strategy, and the new loyalty structure is expected to incentivize pre-cruise and onboard purchases [5]. - CCL shares have surged 65.7% in the past three months, outperforming the industry growth of 35.6%, while other competitors like Royal Caribbean and Norwegian Cruise Line have also seen significant gains [6]. Group 3: Valuation and Earnings Estimates - CCL is currently trading at a forward 12-month price-to-earnings (P/E) multiple of 13.89X, below the industry average of 20.08X, indicating a potential undervaluation [7]. - The Zacks Consensus Estimate for CCL's fiscal 2025 earnings per share has been revised upward from $1.88 to $1.99 over the past 30 days, reflecting strong analyst confidence [8]. - Projections indicate a 40.1% rise in CCL's fiscal 2025 earnings, compared to expected increases of 31.4%, 10.4%, and 16.5% for competitors Royal Caribbean, Norwegian Cruise, and OneSpaWorld, respectively [12].
Will RCL's Loyalty Program Drive Higher Guest Spend & Repeat Travel?
ZACKS· 2025-07-04 14:16
Core Insights - Royal Caribbean Cruises Ltd. is focusing on its loyalty program strategy to enhance guest engagement and drive additional revenues, with strong cruising demand expected to continue into 2025 [1][8] - Customer deposits reached $6.33 billion as of March 31, 2025, an increase from $5.5 billion in the previous year, indicating robust forward demand [1] Loyalty Program and Guest Engagement - Loyalty members accounted for nearly 40% of bookings in 2024 and spent 25% more per trip, demonstrating strong engagement and supporting the company's retention efforts for 2025 and beyond [2] - There is a notable increase in cross-brand bookings among loyalty members, indicating a preference for staying within the Royal Caribbean Group ecosystem [2] - Loyalty members show a higher inclination for direct bookings, aided by a doubling of mobile app usage for bookings in 2025, which helps reduce distribution costs [2] Enhancements and New Offerings - Royal Caribbean is enhancing its guest ecosystem with destination-driven improvements, such as the upcoming Royal Beach Club in Nassau, aimed at increasing guest satisfaction and maximizing ancillary spending [3] - The company is building loyalty across various touchpoints, including exclusive locations and digital booking flows, which supports higher guest value and repeat travel [3] Industry Trends - Other cruise lines, such as Carnival Corporation and Norwegian Cruise Line, are also evolving their loyalty strategies to enhance guest retention and spending [4] - Carnival is shifting its loyalty model to reward total spend rather than just cruise nights, with a new program called "Carnival Rewards" aimed at creating a more personalized loyalty experience [5] - Norwegian Cruise is focusing on operational refinements and experiential upgrades without introducing a spend-based loyalty framework, maintaining its loyalty proposition based on cruise frequency [6] Financial Performance and Valuation - Royal Caribbean's shares have increased by 86.3% over the past three months, outperforming the industry's growth of 43% [7] - The company trades at a forward price-to-sales ratio of 4.82X, significantly higher than the industry's average of 2.5X [10] - The Zacks Consensus Estimate for RCL's earnings in 2025 and 2026 indicates a year-over-year increase of 30.7% and 14.5%, respectively, with EPS estimates for 2025 having risen in the past 60 days [12]
CCL vs. RCL: Which Cruise Line Stock is the Smarter Buy Right Now?
ZACKS· 2025-06-27 15:06
Core Insights - Consumer demand for experiential travel is rebounding, benefiting cruise operators like Carnival Corporation & plc (CCL) and Royal Caribbean Cruises Ltd. (RCL) [1] - Both companies are leveraging strong brand portfolios and improving fundamentals to capitalize on elevated demand and pricing power [1] Carnival Corporation (CCL) - Carnival is achieving robust yield growth and operational momentum, exceeding its 2026 targets for EBITDA per berth growth and return on invested capital 18 months ahead of schedule [3] - The company is set to launch Celebration Key, a flagship private Caribbean destination, and is enhancing its "Paradise Collection" strategy with upgrades to existing destinations [4] - Carnival is revamping its fleet and launching a new loyalty program, Carnival Rewards, expected to boost guest engagement [5] - Financially, Carnival has refinanced $7 billion of debt and improved its net debt-to-EBITDA ratio from 4.1x to 3.7x in Q2 2025, focusing on regaining investment-grade status [6] Royal Caribbean Cruises Ltd. (RCL) - Royal Caribbean is executing its "Perfecta Performance" strategy, reporting yield growth of 5.6% and a 35% EBITDA margin in Q1 2025, driven by strong demand and pricing power [7] - The company is expanding its exclusive destination portfolio with the Royal Beach Club in Nassau, aimed at enhancing guest engagement and boosting ancillary revenues [8] - RCL's digital initiatives, including a widely adopted mobile app, are improving direct bookings and revenue capture [9] - However, RCL faces near-term cost pressures related to ship deployment and elevated expenses tied to destination rollouts and dry dock activities [10] Financial Performance and Valuation - The Zacks Consensus Estimate for Carnival's fiscal 2025 sales and EPS suggests increases of 5.4% and 38%, respectively, with earnings estimates rising 3.8% in the past 60 days [11] - For Royal Caribbean, the estimates indicate year-over-year increases of 9.4% in sales and 30.7% in EPS, with a 6% rise in earnings estimates over the same period [13] - Carnival stock has increased by 31.7% over the past three months, while Royal Caribbean shares have risen by 42.6% [15] - Carnival's forward P/E ratio is 12.92X, below the industry average of 18.59X, while RCL's is 17.92X [18] Investment Outlook - Carnival presents a more attractive near-term buying opportunity due to operational efficiency and financial gains, while RCL may require a wait-and-see approach due to cost pressures [27][28]
Carnival's Loyalty Overhaul Takes Shape: Will It Lift Long-Term Demand?
ZACKS· 2025-06-25 14:56
Group 1: Core Strategy and Program Launch - Carnival Corporation & plc (CCL) is set to launch "Carnival Rewards," a new customer loyalty program in June 2026, aimed at enhancing long-term guest engagement through data-driven personalization and monetization [1][9] - The new program will reward guests based on total spending, including onboard expenditures and co-branded credit card usage, moving away from the traditional model based on cumulative cruise days [2][9] - The initiative is expected to generate positive cash flow initially, but will result in a temporary yield reduction of approximately 50 basis points in 2026, with expectations of becoming accretive by 2028 [3][9] Group 2: Competitive Landscape - Royal Caribbean Cruises Ltd. (RCL) operates a unified loyalty program focused on vacation frequency and experiential engagement, with loyalty members accounting for 40% of total bookings in 2024 and spending 25% more per trip than non-members [5] - Norwegian Cruise Line Holdings Ltd. (NCLH) is enhancing its fleet and destination offerings but has not yet introduced a spend-based loyalty framework, maintaining a focus on cruise frequency [6] Group 3: Financial Performance and Valuation - CCL shares have increased by 22.8% over the past three months, outperforming the industry growth of 8.5% [7] - CCL trades at a forward price-to-earnings ratio of 12.70X, significantly lower than the industry average of 18.32X [11] - The Zacks Consensus Estimate indicates a year-over-year earnings increase of 32.4% for fiscal 2025 and 13.7% for fiscal 2026, with EPS estimates for fiscal 2025 having risen in the past 30 days [12]
Carnival (CCL) - 2025 Q2 - Earnings Call Transcript
2025-06-24 15:02
Financial Data and Key Metrics Changes - The company achieved record revenues and yields for eight consecutive quarters, with EBITDA up 26%, operating income increasing by 67%, and net income more than tripling year-over-year [9][10]. - Net income exceeded guidance by $185 million, driven by strong performance across all metrics [28]. - Yields grew by almost 6.5%, surpassing guidance by 200 basis points, with both ticket and onboard spending outperforming expectations [9][28]. Business Line Data and Key Metrics Changes - Customer deposits reached an all-time high, increasing by over $250 million compared to the previous year [30]. - Cruise costs without fuel per available lower berth day (ALBD) were up 3.5%, which was 200 basis points better than guidance [29][30]. - The company reported that EBITDA margins were 200 basis points higher than 2019 levels, marking the highest margins achieved in nearly twenty years [10][12]. Market Data and Key Metrics Changes - The company noted a strong close in demand across all core programs, contributing to improved ticket prices and onboard spending [28]. - The company is 93% booked for 2025, indicating strong demand despite geopolitical uncertainties [66]. Company Strategy and Development Direction - The company plans to set new targets in early Q2 next year after exceeding its 2026 fee change targets ahead of schedule [11][13]. - The launch of Celebration Key, a new private island destination, is expected to enhance customer experience and drive demand [17][19]. - The company is focused on achieving yield improvement by driving demand that outpaces supply, with significant investments in marketing and fleet enhancements [21][22]. Management's Comments on Operating Environment and Future Outlook - Management acknowledged the geopolitical tensions in the Middle East but stated that it has not yet had a discernible impact on business [6][7]. - The company remains optimistic about its ability to meet or exceed guidance, despite acknowledging a more unpredictable environment [15][69]. - Management indicated that onboard spending has remained strong even during periods of volatility, suggesting resilience in consumer behavior [74]. Other Important Information - The company has successfully met its carbon intensity reduction target, achieving a 20% reduction compared to 2019 levels [12]. - The new loyalty program, Carnival Rewards, is expected to enhance customer engagement and increase lifetime value, although it may have a short-term impact on yields [24][36]. Q&A Session Summary Question: Can you speak to improvements in product and experience that are translating to pricing and onboard spend? - Management highlighted ongoing incremental improvements across the business, emphasizing the importance of innovation and guest experience [46][49]. Question: What are the pricing expectations for Celebration Key itineraries? - Management confirmed that Celebration Key is seeing a premium in pricing, aligning with expectations, and marketing efforts are being ramped up [56][57]. Question: How has booking demand been affected by recent geopolitical events? - Management noted volatility in bookings during April, but improvements were seen in May and June, indicating a recovery in demand [66][68]. Question: Can you characterize demand for Europe in Q3? - Management reported strong demand for Europe in Q3, with onboard revenues outperforming expectations [75][76]. Question: What is the impact of the new loyalty program on customer engagement? - Management stated that the new loyalty program is designed to enhance engagement without pushing for direct bookings, benefiting both the company and travel agents [60].