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Instacart is betting on AI shopping carts that suggest what you should buy as you shop
Business Insider· 2025-11-10 17:10
Core Insights - Instacart is introducing Cart Assistant, an AI tool designed to assist shoppers in making purchasing decisions during their shopping experience [1][3] - The AI will be integrated into Instacart's retail websites and Caper smart shopping carts, which have been expanded since the acquisition of Caper AI in 2021 [2][6] - Cart Assistant will help customers manage their shopping lists, check for unwanted ingredients, and provide budget-friendly suggestions [4][5] Technology Integration - Sprouts Farmers Market plans to implement the AI technology in Caper carts at its stores, enhancing the shopping experience [2] - The smart carts automatically scan items and provide features like spending tallies, coupon access, and payment options [2] Data Utilization - Instacart has accumulated significant data from $1.5 billion in orders and a catalog of 17 million unique items, which will be leveraged to train AI models [10][11] - This data enables the company to understand consumer preferences and improve shopping suggestions [11] Competitive Landscape - Other retailers, such as Walmart, are also exploring AI integration to enhance the shopping experience, indicating a broader trend in the industry [12]
Kroger and Instacart Announce Expanded Relationship, Investing in AI to Simplify Customer Experience, Improve Efficiency
Prnewswire· 2025-11-04 14:00
Core Insights - The Kroger Co. and Instacart have expanded their partnership to enhance the digital shopping experience for customers, focusing on faster delivery and innovative shopping solutions [1][2][5] Group 1: Partnership Details - Instacart remains Kroger's primary delivery fulfillment partner, facilitating fast and flexible delivery from nearly 2,700 stores across more than 20 banners nationwide [2][7] - The collaboration aims to create new opportunities for consumer packaged goods (CPG) companies to engage with customers through innovative retail media options [2][8] Group 2: Technological Innovations - Kroger will introduce Instacart's AI Assistant, Cart Assistant, to its iOS mobile app, enhancing meal planning and shopping efficiency for customers [3][4] - The partnership leverages AI technology to improve order quality and operational efficiency, resulting in faster and more reliable order fulfillment [5][6] Group 3: Customer Experience Enhancements - The companies are increasing access to Express Delivery, allowing customers to receive fresh food and last-minute ingredients in as fast as 30 minutes [6][8] - The ongoing relationship is designed to enhance customer experience, drive traffic to Kroger stores, and provide relevant offers on products [8]