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Priced at Zero: How Brazil’s Méliuz Turned to Bitcoin to Escape a Treasury Trap
Yahoo Finance· 2025-11-30 19:00
When Brazilian fintech firm Méliuz (CASH3) reviewed its balance sheet in late 2024, it found something startling: it was profitable, debt-free, and growing, yet the market had valued its business at zero. “If you excluded the cash on hand,” Diego Kolling, Head of Bitcoin Strategy at Méliuz, told CoinDesk at the Blockchain Conference Brasil 2025. “The company was worth nothing.” That cash, roughly R$250 million at the time, was mostly parked in government bonds. After taxes and inflation, returns were nega ...