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Genius Sports Buys Gambling Media Company Legend in $1.2 Billion Deal
Yahoo Finance· 2026-02-05 15:35
Core Viewpoint - Genius Sports has agreed to acquire Legend, a digital sports and gambling media company, for $1.2 billion, marking the largest acquisition in Genius Sports' history [1][2]. Group 1: Acquisition Details - The acquisition involves an upfront payment of $900 million, consisting of $800 million in cash and $100 million in stock, with an additional earnout of up to $300 million over two years post-transaction completion [2]. - The deal is expected to close in the second quarter of 2026, pending customary closing conditions [2]. Group 2: Financing and Leverage - Genius Sports is financing the acquisition with an $850 million loan, and the company anticipates maintaining a leverage ratio below 3x debt-to-EBITDA after the deal [3]. Group 3: Company and Market Impact - Legend, the target company, generated 320 million annual visits from 118 million unique visitors in 2025, with over two-thirds of visitors returning regularly [4]. - The acquisition aligns with Genius Sports' strategy to diversify its business into advertising technology beyond sports and media data streams [4]. - Genius Sports expects a 31% year-over-year increase in group revenue to $669 million for the fiscal year ending December 31, with adjusted EBITDA rising 59% to $136 million [6]. Group 4: Advisory and Legal Support - Deutsche Bank and Goldman Sachs provided financial advice and committed to financing the deal for Genius Sports, while Macfarlanes acted as legal advisors [7].