Core Viewpoint - Albertsons Companies Inc. has launched a digital platform named Celebrations to assist customers in planning various events, integrating shopping for party-related products and planning tools in one location [1][2]. Group 1: Platform Features - The Celebrations platform supports planning for occasions such as birthdays, baby showers, bridal events, and seasonal holidays [2]. - Customers can browse themed collections, order custom cakes, select catering options, and utilize checklists for organizing purchases [2]. - The platform offers delivery and curbside pickup options in select locations [2]. Group 2: Integration and Technology - The platform incorporates an artificial intelligence shopping assistant that provides product suggestions and aids in navigating planning options [3]. - Alcoholic beverages are included in the offerings where permitted by law [3]. Group 3: Product Offerings - Celebrations features products from Albertsons' private-label brands, including Overjoyed and Signature Select [4]. - Customers have the option to add personalized notes to orders and send items as gifts [4]. Group 4: Accessibility - The Celebrations platform can be accessed through participating Albertsons-branded apps and websites under the "Shop more" section [4]. - Albertsons operates over 2,200 locations across the U.S. [4].