Investors with a lot of money to spend have taken a bullish stance on Celsius Holdings (NASDAQ:CELH).And retail traders should know.We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with CELH, it often means somebody knows something is about to happen.So how do we know what these investors just did? Today, Benzinga's options scanner ...

Core Insights - Celsius Holdings, Inc. (CELH) is experiencing strong momentum, with stock trading near a 52-week high, reflecting investor confidence in its growth narrative [1][2] - The company has positioned itself as a dynamic player in the energy drink market through a "better-for-you" approach, global expansion, and consistent product innovation [1] Stock Performance - CELH stock closed at $61.86, close to its 52-week high of $64.81 reached on October 10, 2025 [2] - Over the past year, CELH shares have surged 83.1%, significantly outperforming the industry decline of 17.9% and the broader Zacks Consumer Staples sector's drop of 8.3% [3][8] - The company has outperformed peers such as Monster Beverage (28.1% increase), Coca-Cola (4.4% decrease), and PepsiCo (13.1% decrease) [5] Revenue Growth - In Q2 2025, Celsius generated revenues of $739.3 million, an 84% year-over-year increase, driven by the acquisition of Alani Nu and a 9% rise in the core Celsius brand [6][8] - The modern energy segment is growing rapidly, appealing to younger consumers seeking functional, zero-sugar alternatives, with household penetration rates of 34% for Celsius and 22% for Alani Nu [7] Product Innovation - Product innovation is central to Celsius' growth strategy, with limited-time flavors from Alani Nu and new fizz-free options from Celsius enhancing the product lineup [9] - Upcoming seasonal and limited-edition launches are expected to maintain brand relevance and consumer engagement [9] Geographic Expansion - North America remains the primary growth driver, but international sales increased by 27% in Q2 to $24.8 million, particularly strong in the U.K., France, and Australia [10] - The foodservice channel also showed growth, with a 9.8% volume increase, contributing approximately 12% of Celsius' North American sales through its partnership with PepsiCo [10] Valuation and Market Position - Celsius trades at a premium valuation with a forward 12-month P/E of 45.24X, significantly above the industry average of 15.07X, indicating strong growth expectations but limited room for multiple expansion [13] - Compared to other beverage leaders, Celsius' valuation is notably higher, with PepsiCo, Monster Beverage, and Coca-Cola trading at 17.95X, 32.79X, and 21.35X respectively [13] Long-term Outlook - The company is fundamentally strong and aligned with consumer trends, with disciplined execution and strong brand equity positioning it for long-term growth [17] - However, with the stock near record highs and stretched valuations, future upside may depend on continued earnings outperformance and margin resilience amid cost pressures [17]

I had a 24 hour drive last thanksgiving, did it all in 1 shotDuring that drive, I drank 6 Celsius’s.My skin itched terribly for 2 days and I felt awful. But it was incredible…The current state of the market makes me feel the same way, and I couldn’t be more excited ...

Core Thesis - Celsius Holdings, Inc. is positioned for accelerated growth following a transformative strategic deal with PepsiCo, enhancing its market presence in the energy drink sector [2][4] Strategic Partnership - The agreement with PepsiCo allows Celsius to leverage Pepsi's logistics network for Alani Nu distribution, addressing gaps in convenience store coverage, which is crucial for energy drink sales [2] - Celsius secures a "category captain" role for energy drinks, gaining control over planograms, SKU prioritization, and promotion strategy, optimizing marketing across its brands [2] Acquisition of Rockstar Energy - Celsius acquired U.S. and Canadian rights to Rockstar Energy from Pepsi for $585 million, a significant discount due to Pepsi's mismanagement of the brand [3] - The refocus of Rockstar towards party, festival, and extreme sports segments aims to reclaim market share from competitors like Monster and Red Bull [3] Growth Potential - The deal enhances Celsius's scale, marketing power, and negotiating leverage with Pepsi, creating opportunities for operational improvements and brand revitalization [4] - Robust organic growth in Alani Nu and successful integration of acquisitions position Celsius for expanded market penetration and a strengthened competitive profile [4] Market Reaction - The stock has reacted positively to these developments, indicating investor confidence in Celsius's long-term value creation potential [4] - The stock has appreciated approximately 56% since a previous bullish thesis, reflecting strong brand equity and resilience amid distribution disruptions [5]

Core Insights - Celsius Holdings, Inc. (CELH) has significantly outperformed the market in 2025, with shares more than doubling year to date, establishing itself as a category leader with strong fundamentals [1][19] - The acquisition of Alani Nu has enhanced Celsius' market presence and scale, contributing to robust revenue growth and solid second-quarter results [1][10] - Investors are now assessing whether the stock still has upside potential following its sharp rally [1] Stock Performance - Celsius Holdings has surged 112.9% year to date, contrasting with a 6.8% decline in the broader industry [2] - The company's performance has outpaced the Zacks Consumer – Staples sector's growth of 3.1% and the S&P 500's rise of 12.7% during the same period [2] - Compared to peers, Celsius has significantly outperformed Monster Beverage (22.4% increase), Coca-Cola (6.3% increase), and PepsiCo (7.5% decrease) [3] Financial Highlights - Closing at $56.07, CELH stock is 13.3% below its 52-week high of $63.50 reached on August 29, 2025 [7] - The company reported revenues of $739.3 million for Q2 2025, an 84% increase year over year, with Alani Nu contributing $301.2 million [10][9] - International sales rose 27%, driven by growth in the U.K., France, and Australia [9][13] Growth Drivers - The energy drink category is one of the fastest-growing beverage segments, appealing to health-conscious consumers seeking zero-sugar alternatives [11] - Celsius and Alani Nu have strong household penetration rates of 34% and 22%, respectively, with repeat purchase rates exceeding 65% [11] - Product innovation is central to Celsius' strategy, with new flavors and offerings driving sales and brand relevance [12] Market Expansion - North America remains the primary growth engine, while international sales are also increasing, with foodservice distribution volume up 9.8% in Q2 [13] - The integration of Alani Nu is expected to create meaningful synergies and expand distribution channels [15] Valuation and Analyst Sentiment - Celsius trades at a forward price-to-earnings ratio of 43.18, significantly above the industry average of 15.67, reflecting strong market confidence [18] - Analysts have raised earnings forecasts for the current and next fiscal year, indicating growing confidence in the company's trajectory [15]

Group 1 - The company recently announced a multifaceted deal with Pepsi valued at approximately $585 million, which is expected to significantly impact its portfolio [2] - The deal includes a "captaincy" element, allowing the company to take the lead in the Pepsi Energy portfolio, enhancing focus and collaboration with Pepsi's team [2] - The relationship with Pepsi has shown substantial growth since October 2022, indicating a positive trajectory for the company's brand within the Pepsi system [2][3] Group 2 - The captaincy deal serves as an incentive for the company, ensuring prioritization within Pepsi's portfolio and providing ample space for its products [3]

Group 1 - The company recently announced a multifaceted deal with Pepsi valued at approximately $585 million, which is expected to significantly impact its portfolio [2] - The deal includes a "captaincy" element, allowing the company to be the energy lead within the Pepsi Energy portfolio, enhancing focus and collaboration with Pepsi's team [2][3] - The relationship with Pepsi has shown substantial growth since October 2022, indicating a positive trend for the company's brand within the Pepsi system [2] Group 2 - The captaincy deal serves as an incentive, providing the company with prioritization and increased visibility within Pepsi's portfolio, which is crucial for maximizing market share [3]

Summary of Celsius Holdings Conference Call Company Overview - **Company**: Celsius Holdings Inc. - **Recent Development**: Expanded deal with PepsiCo valued at approximately $585 million [2][6] Key Points from the Conference Call 1. Deal with PepsiCo - **Captaincy Agreement**: Celsius becomes the energy lead within the Pepsi Energy portfolio, allowing for prioritization in distribution and planogram decisions [2][3] - **Distribution Opportunities**: Significant potential for Alani Nu within convenience stores, currently at 65% ACV (All Commodity Volume) [4][5] - **Partnership Strengthening**: New President and COO, Eric Hansen, enhances alignment with Pepsi, including an additional board seat for Pepsi [5][6] 2. Brand Performance and Strategy - **Celsius and Alani Nu**: Both brands are expected to benefit from increased distribution and planogram control, with a focus on high-velocity SKUs [10][12] - **Rockstar Brand**: Aims to stabilize and potentially grow Rockstar, with a focus on consolidating SKUs and leveraging historical brand strengths [20][21] - **Market Share Goals**: Celsius aims for a 20% market share, positioning itself closer to Monster Beverage's 28% share [12][30] 3. Innovation and Product Development - **Innovation Focus**: Plans for limited-time offerings (LTOs) and new product categories, including protein shakes from Alani Nu [22][23] - **SKU Rationalization**: Emphasis on increasing ACV for top-performing SKUs to enhance velocity and market presence [15][16] 4. Market Trends and Category Performance - **Category Growth**: The energy drink category is experiencing double-digit growth, with a shift in consumer preferences from coffee to energy drinks [25][27] - **Consumer Behavior**: Rising coffee prices are driving consumers towards more affordable energy drink options like Celsius [26][27] 5. Financial Outlook and Margins - **Margin Pressures**: Anticipated pressures from aluminum tariffs in Q3 and Q4, with a projected gross margin in the low 50s [29][30] - **Long-term Margin Goals**: Celsius aims to achieve mid-50s gross margins, benchmarking against Monster Beverage [30][31] 6. International Expansion - **Cautious Approach**: Celsius is methodically expanding into international markets, focusing on brand equity and distribution partnerships [35][36] - **Long-term Vision**: Plans for international growth are seen as a 3-5 year play, with potential in health-conscious markets like Scandinavia [36] 7. Investor Insights - **Turnaround Story**: Celsius has stabilized and is poised for growth, with Alani Nu showing triple-digit growth and a strong future outlook [37][38] Additional Important Points - **Food Service Opportunities**: Celsius has seen success in food service, contributing approximately 11-12% of revenue, with Alani Nu expected to tap into this segment [9][18] - **Planogram Resets**: Anticipated resets in major retailers will occur from January to April, impacting distribution strategies [17][18] This summary encapsulates the key insights and strategic directions discussed during the Celsius Holdings conference call, highlighting the company's growth potential and market positioning.

Key Takeaways Celsius becomes PepsiCo's U.S. energy lead, managing Celsius, Alani Nu and Rockstar Energy.PepsiCo lifts its Celsius stake to 11% while expanding Alani Nu through its distribution system.Celsius acquires Rockstar in the United States and Canada, boosting its presence across energy drink formats.Celsius Holdings, Inc. (CELH) has fortified its growth prospects through a strengthened partnership with PepsiCo (PEP) , positioning itself as a vital player in the energy drink market. Under the new ag ...

Celsius Holdings (CELH) Conference Call Summary Company Overview - **Company**: Celsius Holdings, Inc. - **Industry**: Energy Drinks Key Points Strategic Partnership with PepsiCo - Celsius Holdings announced a significant expansion of its long-term strategic partnership with PepsiCo, becoming PepsiCo's strategic energy drink captain in the U.S. [4][5] - This role enhances alignment and unifies go-to-market strategies across Celsius's energy portfolio, including Celsius, Elani New, and Rockstar Energy brands [6][8][10]. Acquisition of Rockstar Energy - Celsius agreed to acquire the Rockstar Energy brand in the U.S. and Canada from PepsiCo, which complements its existing brands [6][10]. - The acquisition is expected to add over $250 million in annual sales to Celsius's portfolio [13][34]. Financial Details - PepsiCo received $585 million in newly issued convertible preferred stock, increasing its ownership stake in Celsius to approximately 11% [7][14]. - The preferred stock carries a 5% dividend and is designed to maintain Celsius's flexibility while aligning PepsiCo's interests with its performance [14]. - The transaction is expected to be accretive to cash EPS in the first full year [14]. Market Position and Growth Potential - Elani New is positioned as the fastest-growing brand in modern energy, with expectations for significant expansion in availability and appeal to young, female, and wellness-focused consumers [8][9]. - The partnership is projected to create a 20% share of the U.S. energy drink category, expanding consumer reach and positioning Celsius for sustained growth [17][18]. Transition and Integration - Transition services agreements and manufacturing agreements are in place to facilitate the integration of Rockstar into Celsius's operations [11][12]. - There may be some inventory write-offs and margin pressure during the transition, similar to previous transitions into the Pepsi system [12][68]. SKU Rationalization - There will be SKU rationalization for Rockstar to optimize the portfolio, which is anticipated to impact financial projections [35][36]. - The expected margin profile for Rockstar will initially reflect historical performance before transitioning to improved margins over time [54]. Future Outlook - The strategic alignment with PepsiCo is expected to enhance execution, shelf space, and overall category productivity [21][46]. - Celsius is optimistic about leveraging PepsiCo's distribution network to drive efficiencies and improve gross profit margins [46][67]. Additional Insights - The captaincy role provides Celsius with strategic control over portfolio management, promotional strategies, and priority periods [21][44]. - The transition is expected to be less disruptive than previous integrations, with positive feedback from distributors regarding the handling of transitions [66][68]. Conclusion - Celsius Holdings is poised for significant growth through its expanded partnership with PepsiCo, the acquisition of Rockstar Energy, and the strategic alignment of its product portfolio. The company is focused on optimizing its operations and enhancing shareholder value while navigating the transition process.