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Celsius: A Tale of 3 Stock Charts
The Motley Fool· 2025-05-12 15:17
Core Viewpoint - Celsius Holdings has experienced significant fluctuations in stock performance, heavily influenced by market conditions and strategic partnerships, particularly with PepsiCo, which has impacted its market share and revenue growth [1][2][10]. Group 1: Stock Performance - Celsius Holdings has seen its stock performance vary greatly, with a notable increase of nearly 7% in the week following disappointing quarterly results [2]. - Over the past five years, Celsius has transformed its revenue from $131 million in 2020 to $1.31 billion, marking a tenfold increase, while net income surged 21-fold during the same period [3]. - Despite a 55% decline in stock value over the past year, shares have rebounded nearly 40% in 2025, driven by a significant acquisition deal [13]. Group 2: Revenue and Market Share - Celsius achieved seven consecutive years of double-digit revenue growth until 2019, with growth accelerating to over 40% in the last three years [4]. - In 2020, Celsius's revenue soared by 74%, followed by three consecutive years of triple-digit growth [6]. - However, revenue has declined for three consecutive quarters, with market share dropping from a peak of 12.3% to 10.9% [10][11]. Group 3: Strategic Partnerships and Acquisitions - PepsiCo became Celsius's domestic distributor and invested in the company, which helped expand its product reach [7]. - The acquisition of Alani Nu for $1.8 billion is expected to revitalize Celsius's business, with Alani's market share growing from 3.1% to 5.3% over the past year [14][15]. - The acquisition is projected to contribute significantly to Celsius's revenue, accounting for more than a third of it in the upcoming year [15].