Core Insights - The food and beverage industry is increasingly adopting natural colors, creating a significant demand for quality assurance and safety protocols, which Sensient's Certasure™ program addresses [1][3]. Industry Overview - Color additives are classified by the FDA into two categories: certified colors and those exempt from certification, often referred to as 'natural' colors [2][8]. - There is currently no specific set of standards for natural-sourced colorants defined by industry trade groups or the FDA, highlighting the need for proactive measures [2]. Company Initiatives - Sensient's Certasure™ program, established in 2015, is an integrated food safety initiative that includes rigorous quality testing, vendor certification, raw material traceability, and best manufacturing practices to ensure the safety and authenticity of natural colors [3][4]. - The program aims to provide manufacturers with the confidence to innovate using natural colors while prioritizing food safety [3]. Product Assurance - The Certasure™ shield logo on Sensient's product shipments signifies the company's commitment to safety and quality, ensuring that the natural colors used in product innovation are safe for consumption and free from recalls [4]. Company Background - Sensient Colors LLC specializes in adding color and visual appeal to food and beverage products globally, leveraging proprietary technologies and industry expertise to enhance brand value [5]. - Sensient Technologies Corporation is a leading global manufacturer of colors, flavors, and fragrances, serving major international brands across various sectors [6].