Investment Rating - The report assigns an "Overweight" rating to Chagee Holdings Ltd, with an industry view of "In-Line" [5] Core Insights - Chagee's unit GMV in China showed sequential improvement in May compared to April, driven by healthy new SKU sales and increasing delivery orders, although food aggregator subsidies have temporarily disrupted product pricing [2] - Management emphasized two strategic focuses: sustainable growth in China to enhance the longevity of the 'Chagee' brand and overseas expansion [7] - The company aims to maintain stable pricing while closely monitoring the impact of food aggregator subsidies on effective prices [7] Summary by Sections Store Units - Initial trial results indicate that approximately 60-70% of the cup mix at Chagee Modern Tea consists of pure tea products [3] Growth Targets - Chagee targets around 10,000 stores in China over the long run, with approximately 1,000 net unit additions per year over the next 2-3 years, focusing on high-tier cities and prime locations [8] Financial Projections - For the fiscal year ending December 2025, the projected revenue is RMB 15,115 million, with an EBITDA of RMB 3,415 million and an EPS of RMB 15.17 [5]