Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., reported a 75% increase in orders from SafeSource USA's Farmingdale, New York location from 2024 to 2025, highlighting effective customer education and marketing strategies [1][6][11] Company Performance - SafeSource USA's Farmingdale showroom has successfully combined expert product knowledge with advanced digital marketing, leading to increased customer engagement and visibility [5][6] - The increase in orders is attributed to a fast-paced business culture in New York, where customers are proactive in researching and making purchasing decisions [6] Marketing and Customer Engagement - The marketing strategy includes targeted social campaigns, educational video content, and timely customer engagement, which have collectively driven order activity [6] - SafeSource USA will participate in the Great American Outdoor Show, providing an opportunity for direct customer interaction and showcasing Champion Safe's craftsmanship [7] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - The company emphasizes its industry-leading fire and security features, appealing to customers seeking premium safes [5][10]

Core Insights - Champion Safe Company has reported a significant 104% year-over-year increase in orders from West Side Safe & Gun, indicating strong consumer trust and effective dealer relationships [1][3]. Company Overview - Champion Safe Company is a leading manufacturer of high-security safes and a subsidiary of American Rebel Holdings, Inc. [1][13]. - The company has been in the safe manufacturing industry for over 25 years, focusing on high-quality products made from 100% American-made steel [13]. Partnership Dynamics - The partnership between Champion Safe and West Side Safe & Gun is characterized by a commitment to quality, education, and community values [1][5]. - West Side Safe & Gun, founded by Chip Ditchendorf, emphasizes responsible firearm ownership and community safety [3][6]. - Feedback from West Side Safe & Gun has been integral to Champion's product refinement, ensuring that the safes meet customer needs [6][7]. Customer Engagement - West Side Safe & Gun has built a strong local reputation, with customers praising the knowledgeable service and professional installation [7]. - The company offers hands-on training and education for responsible firearm ownership, enhancing community safety [3][10]. Community Outreach - Champion Safe Company encourages local residents to visit West Side Safe & Gun for education on firearm safety and security best practices [10].

Core Insights - Champion Safe Company reported a 65% year-over-year increase in safe orders from Sports World Tulsa, indicating strong demand for high-security safes in the region [1] - Sports World Tulsa is recognized as Oklahoma's premier destination for outdoor gear and premium home security products, contributing to its growing reputation [1][2] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, part of American Rebel Holdings, Inc., which has diversified into various lifestyle products [8] - Sports World Tulsa, a family-owned business since 1976, operates a 16,000 sq. ft. superstore that offers a wide range of outdoor gear and accessories, enhancing customer loyalty through a unique in-store experience [2][3] Customer Experience - Sports World has built a strong reputation for friendly service and deep product knowledge, as evidenced by positive reviews on platforms like Google and Yelp [3] - The store's knowledgeable staff provide transparent guidance and fair pricing, ensuring customers find the right safe for their needs [9] Product Offering - Champion Safe products are noted for their durability and quality, with a focus on substantial steel construction that appeals to customers looking for long-lasting safes [4][5] - A new state tax exemption in Oklahoma for gun safes and firearm-safety devices under SB50 is expected to further boost sales [5]

Core Insights - Champion Safe Company reports a nearly 30% year-over-year growth in orders from Courtesy Sporting and Pawn, indicating a strong demand for high-security safes in the southeastern New Mexico region [1][2][3] - The economic expansion in the Carlsbad region has led to increased customer interest in secure storage solutions, prompting Courtesy Sporting and Pawn to expand its safe categories and increase orders from Champion [2][3] - Champion Safe Company emphasizes the quality and value of its products, with a focus on American-made steel and robust construction, which are key factors in the growing partnership with Courtesy Sporting and Pawn [3][4] Company Overview - Champion Safe Company has been a leader in safe manufacturing for over 25 years, providing high-quality safes designed for security and fire protection, built entirely with 100% American-made steel [6] - Courtesy Sporting and Pawn has served the Carlsbad community for 25 years, offering a wide selection of firearms, sporting goods, and safes, supported by a reputation for integrity and exceptional customer service [5] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded products in various sectors, including beverages, indicating a broader market strategy [7]

Core Insights - Champion Safe Company has experienced significant growth, with SafeSource USA reporting a 92% year-to-date increase in orders for 2025 compared to 2024, driven by the acquisition and enhancement of Champion's Lewisberry, PA facility [1][3][4] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, known for its commitment to quality and security, utilizing 100% American-made high-strength steel [8] - American Rebel Holdings, Inc. is the parent company of Champion Safe Company, expanding its portfolio to include various lifestyle products, including branded safes and beverages [8] Retail Expansion - SafeSource USA, a long-time retail partner of Champion, has become the largest multi-brand safe retailer in the Northeast, bolstered by its innovative marketing strategies and customer engagement efforts [3][4] - The Lewisberry showroom serves as a key location for customers to explore Champion's full range of premium safes, enhancing customer experience and education [5] Marketing and Customer Engagement - SafeSource USA has adopted a digital-first approach, utilizing social media and educational marketing campaigns to drive sales growth and strengthen its market position [4] - The company's focus on customer education regarding safe manufacturing and product comparisons has contributed to its success in the competitive landscape [5]

Core Insights - Champion Safe Company highlights the strong performance of Dickson Sportsman Store, which achieved a 26% year-over-year sales growth, demonstrating the viability of family-owned businesses in the competitive retail landscape [1][2][4] Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, has been a leader in high-security safe manufacturing for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - American Rebel Holdings has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer, positioning itself as a patriotic lifestyle brand [6] Retail Performance - Dickson Sportsman Store, established in 1976, is recognized as a cornerstone of the Middle Tennessee outdoor community, emphasizing customer service that rivals larger retail chains [2][4] - The store's long-standing partnership with Champion Safe has contributed to its reputation as a trusted dealer in the Southeast, providing a wide selection of safes and outdoor gear [3][4] Leadership Commentary - Rick Dysinger, owner of Dickson Sportsman Store, emphasizes the value and quality of Champion Safes, stating that they are easy to sell due to their inherent quality [3] - Tom Mihalek, CEO of Champion Safe, commends Dickson Sportsman Store for its consistent customer service and successful business model [4]

Core Insights - Champion Safe Company highlights the exceptional performance of Cross Creek Outdoor Supplies, which achieved a remarkable 112% year-to-date growth from 2024 to 2025 in the Southeast region [1] - Cross Creek has been a Champion Safe dealer for nearly 25 years, known for integrity and customer-first service, and recently expanded its operations with a new building dedicated to safes [2] Company Performance - Cross Creek's new building enhances the shopping experience by showcasing a wider variety of safe models, finishes, and configurations [2] - Champion Safe's CEO praised Cross Creek's commitment to growth and customer satisfaction, emphasizing their investment in the customer experience [3][4] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - The company provides safes designed for ultimate security and fire protection, catering to customers looking to secure firearms, valuables, or important documents [4][5] Parent Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, indicating a broader market strategy [6]

Core Insights - Champion Safe Company has expanded its dealer network by welcoming Mountain Pass Safes & Coins, enhancing its presence in the high-security safe market [2][3] - Mountain Pass Safes has demonstrated strong early performance, purchasing over $100,000 in Champion and American Rebel products since March, indicating a robust demand for American-made security solutions [2][3] - The partnership emphasizes a commitment to quality craftsmanship and customer service, aligning with Champion Safe's values [5][6] Company Overview - Mountain Pass Safes & Coins is a family-owned business located in Kalispell, Montana, focusing on high-security safes and personal protection products [9] - The company offers a range of services including expert delivery, professional installation, and customer education on safe usage and security [4][7] - Champion Safe Company has over 25 years of experience in safe manufacturing, producing products made entirely from American-made high-strength steel [10] Market Position - The collaboration between Champion Safe and Mountain Pass Safes highlights a growing trend towards durable, American-made security solutions that cater to local markets [2][3] - Mountain Pass Safes is quickly gaining a reputation for excellence in customer service and product quality, becoming a trusted name in the Flathead Valley [7][9] - The company provides additional products such as gold and silver bullion, emergency food essentials, and gun safe accessories, positioning itself as a comprehensive security provider [4]

Core Insights - American Rebel Holdings, Inc. is launching its second nationwide advertising campaign to enhance brand awareness and attract new shareholders [1][4] - The campaign aims to leverage patriotic messaging and high-visibility media to engage consumers and stakeholders [1][6] Advertising Strategy - The campaign includes 2,752 television spots across 74 U.S. markets, with a focus on prime trading hours [4] - Key networks for the campaign include Comcast's CNBC, Fox News, and Fox Business, reaching approximately 95 million subscriber households [4] - Digital ads will be targeted across financial advisory and investor education platforms with a combined monthly traffic exceeding 300 million [5] Brand Messaging - CEO Andy Ross emphasizes that American Rebel represents a movement built on patriotism and American values [6] - The brand's light beer has been recognized as the fastest-growing beer in the country, reinforcing its patriotic identity [6] Media Engagement - CEO Andy Ross has actively promoted the brand through various media platforms, including appearances on Fox & Friends and Newsmax [7] - The company is utilizing a multi-channel approach to engage directly with patriotic audiences, enhancing emotional connections and business opportunities [8] Business Expansion - American Rebel Light Beer has secured over 1,100 new independent retail accounts, contributing to 57% of total sales [10] - Champion Safe Company is expanding into Colorado's high-growth market, indicating strategic growth initiatives [12] - The brand's recent launch in Mississippi marks a significant milestone in its national expansion efforts [13]