Tulsa's massive superstore brings unmatched selection, expertise and a community retail experience that keeps customers coming back Provo, UT, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, today announced a 65% year-over-year increase in safe orders from Sports World Tulsa, a long-serving outdoor and sporting goods retailer in the Tuls ...

Long-time dealer expands safe purchases as demand rises for heavier-built, high-value security products Provo, UT, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to announce strong YEAR-OVER-YEAR ORDERING GROWTH OF ALMOST 30% from Courtesy Sporting and Pawn, a trusted firearms and sporting goods retailer serving southeastern Ne ...

Core Insights - Champion Safe Company has experienced significant growth, with SafeSource USA reporting a 92% year-to-date increase in orders for 2025 compared to 2024, driven by the acquisition and enhancement of Champion's Lewisberry, PA facility [1][3][4] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, known for its commitment to quality and security, utilizing 100% American-made high-strength steel [8] - American Rebel Holdings, Inc. is the parent company of Champion Safe Company, expanding its portfolio to include various lifestyle products, including branded safes and beverages [8] Retail Expansion - SafeSource USA, a long-time retail partner of Champion, has become the largest multi-brand safe retailer in the Northeast, bolstered by its innovative marketing strategies and customer engagement efforts [3][4] - The Lewisberry showroom serves as a key location for customers to explore Champion's full range of premium safes, enhancing customer experience and education [5] Marketing and Customer Engagement - SafeSource USA has adopted a digital-first approach, utilizing social media and educational marketing campaigns to drive sales growth and strengthen its market position [4] - The company's focus on customer education regarding safe manufacturing and product comparisons has contributed to its success in the competitive landscape [5]

Core Insights - Champion Safe Company highlights the strong performance of Dickson Sportsman Store, which achieved a 26% year-over-year sales growth, demonstrating the viability of family-owned businesses in the competitive retail landscape [1][2][4] Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, has been a leader in high-security safe manufacturing for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - American Rebel Holdings has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer, positioning itself as a patriotic lifestyle brand [6] Retail Performance - Dickson Sportsman Store, established in 1976, is recognized as a cornerstone of the Middle Tennessee outdoor community, emphasizing customer service that rivals larger retail chains [2][4] - The store's long-standing partnership with Champion Safe has contributed to its reputation as a trusted dealer in the Southeast, providing a wide selection of safes and outdoor gear [3][4] Leadership Commentary - Rick Dysinger, owner of Dickson Sportsman Store, emphasizes the value and quality of Champion Safes, stating that they are easy to sell due to their inherent quality [3] - Tom Mihalek, CEO of Champion Safe, commends Dickson Sportsman Store for its consistent customer service and successful business model [4]

Core Insights - Champion Safe Company highlights the exceptional performance of Cross Creek Outdoor Supplies, which achieved a remarkable 112% year-to-date growth from 2024 to 2025 in the Southeast region [1] - Cross Creek has been a Champion Safe dealer for nearly 25 years, known for integrity and customer-first service, and recently expanded its operations with a new building dedicated to safes [2] Company Performance - Cross Creek's new building enhances the shopping experience by showcasing a wider variety of safe models, finishes, and configurations [2] - Champion Safe's CEO praised Cross Creek's commitment to growth and customer satisfaction, emphasizing their investment in the customer experience [3][4] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - The company provides safes designed for ultimate security and fire protection, catering to customers looking to secure firearms, valuables, or important documents [4][5] Parent Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, indicating a broader market strategy [6]

Core Insights - Champion Safe Company has expanded its dealer network by welcoming Mountain Pass Safes & Coins, enhancing its presence in the high-security safe market [2][3] - Mountain Pass Safes has demonstrated strong early performance, purchasing over $100,000 in Champion and American Rebel products since March, indicating a robust demand for American-made security solutions [2][3] - The partnership emphasizes a commitment to quality craftsmanship and customer service, aligning with Champion Safe's values [5][6] Company Overview - Mountain Pass Safes & Coins is a family-owned business located in Kalispell, Montana, focusing on high-security safes and personal protection products [9] - The company offers a range of services including expert delivery, professional installation, and customer education on safe usage and security [4][7] - Champion Safe Company has over 25 years of experience in safe manufacturing, producing products made entirely from American-made high-strength steel [10] Market Position - The collaboration between Champion Safe and Mountain Pass Safes highlights a growing trend towards durable, American-made security solutions that cater to local markets [2][3] - Mountain Pass Safes is quickly gaining a reputation for excellence in customer service and product quality, becoming a trusted name in the Flathead Valley [7][9] - The company provides additional products such as gold and silver bullion, emergency food essentials, and gun safe accessories, positioning itself as a comprehensive security provider [4]

Core Insights - American Rebel Holdings, Inc. is launching its second nationwide advertising campaign to enhance brand awareness and attract new shareholders [1][4] - The campaign aims to leverage patriotic messaging and high-visibility media to engage consumers and stakeholders [1][6] Advertising Strategy - The campaign includes 2,752 television spots across 74 U.S. markets, with a focus on prime trading hours [4] - Key networks for the campaign include Comcast's CNBC, Fox News, and Fox Business, reaching approximately 95 million subscriber households [4] - Digital ads will be targeted across financial advisory and investor education platforms with a combined monthly traffic exceeding 300 million [5] Brand Messaging - CEO Andy Ross emphasizes that American Rebel represents a movement built on patriotism and American values [6] - The brand's light beer has been recognized as the fastest-growing beer in the country, reinforcing its patriotic identity [6] Media Engagement - CEO Andy Ross has actively promoted the brand through various media platforms, including appearances on Fox & Friends and Newsmax [7] - The company is utilizing a multi-channel approach to engage directly with patriotic audiences, enhancing emotional connections and business opportunities [8] Business Expansion - American Rebel Light Beer has secured over 1,100 new independent retail accounts, contributing to 57% of total sales [10] - Champion Safe Company is expanding into Colorado's high-growth market, indicating strategic growth initiatives [12] - The brand's recent launch in Mississippi marks a significant milestone in its national expansion efforts [13]