Core Insights - Champion Safe Company highlights the exceptional performance of Cross Creek Outdoor Supplies, which achieved a remarkable 112% year-to-date growth from 2024 to 2025 in the Southeast region [1] - Cross Creek has been a Champion Safe dealer for nearly 25 years, known for integrity and customer-first service, and recently expanded its operations with a new building dedicated to safes [2] Company Performance - Cross Creek's new building enhances the shopping experience by showcasing a wider variety of safe models, finishes, and configurations [2] - Champion Safe's CEO praised Cross Creek's commitment to growth and customer satisfaction, emphasizing their investment in the customer experience [3][4] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - The company provides safes designed for ultimate security and fire protection, catering to customers looking to secure firearms, valuables, or important documents [4][5] Parent Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, indicating a broader market strategy [6]

Core Insights - Champion Safe Company has expanded its dealer network by welcoming Mountain Pass Safes & Coins, enhancing its presence in the high-security safe market [2][3] - Mountain Pass Safes has demonstrated strong early performance, purchasing over $100,000 in Champion and American Rebel products since March, indicating a robust demand for American-made security solutions [2][3] - The partnership emphasizes a commitment to quality craftsmanship and customer service, aligning with Champion Safe's values [5][6] Company Overview - Mountain Pass Safes & Coins is a family-owned business located in Kalispell, Montana, focusing on high-security safes and personal protection products [9] - The company offers a range of services including expert delivery, professional installation, and customer education on safe usage and security [4][7] - Champion Safe Company has over 25 years of experience in safe manufacturing, producing products made entirely from American-made high-strength steel [10] Market Position - The collaboration between Champion Safe and Mountain Pass Safes highlights a growing trend towards durable, American-made security solutions that cater to local markets [2][3] - Mountain Pass Safes is quickly gaining a reputation for excellence in customer service and product quality, becoming a trusted name in the Flathead Valley [7][9] - The company provides additional products such as gold and silver bullion, emergency food essentials, and gun safe accessories, positioning itself as a comprehensive security provider [4]

Core Insights - American Rebel Holdings, Inc. is launching its second nationwide advertising campaign to enhance brand awareness and attract new shareholders [1][4] - The campaign aims to leverage patriotic messaging and high-visibility media to engage consumers and stakeholders [1][6] Advertising Strategy - The campaign includes 2,752 television spots across 74 U.S. markets, with a focus on prime trading hours [4] - Key networks for the campaign include Comcast's CNBC, Fox News, and Fox Business, reaching approximately 95 million subscriber households [4] - Digital ads will be targeted across financial advisory and investor education platforms with a combined monthly traffic exceeding 300 million [5] Brand Messaging - CEO Andy Ross emphasizes that American Rebel represents a movement built on patriotism and American values [6] - The brand's light beer has been recognized as the fastest-growing beer in the country, reinforcing its patriotic identity [6] Media Engagement - CEO Andy Ross has actively promoted the brand through various media platforms, including appearances on Fox & Friends and Newsmax [7] - The company is utilizing a multi-channel approach to engage directly with patriotic audiences, enhancing emotional connections and business opportunities [8] Business Expansion - American Rebel Light Beer has secured over 1,100 new independent retail accounts, contributing to 57% of total sales [10] - Champion Safe Company is expanding into Colorado's high-growth market, indicating strategic growth initiatives [12] - The brand's recent launch in Mississippi marks a significant milestone in its national expansion efforts [13]