Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, reported a 30% year-over-year increase in sales, attributed to its partnership with Northwest Safe, a respected authority in the safe industry [4][5][23] - The growth reflects a strong relationship based on shared values and commitment to excellence, positioning Northwest Safe as a benchmark account in the Pacific Northwest security landscape [5][6] - Champion Safe emphasizes quality and American-made craftsmanship, with all products made from 100% American-made high-strength steel and backed by a lifetime warranty [9][23] Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is a lifestyle brand that produces safes, personal protection items, and patriotic apparel, catering to consumers who celebrate American values [23] - Champion Safe Company has been a leader in manufacturing high-security safes for over 25 years, known for superior craftsmanship and reliability [23] - Northwest Safe, founded in 1988, operates one of the largest safe showrooms in the U.S., specializing in residential and commercial safe solutions [10][22] Partnership Dynamics - The partnership between Champion Safe and Northwest Safe is characterized by mutual respect and a commitment to quality, enhancing dealer support and product innovation [6][8] - Champion Safe's internal improvements are designed to benefit elite partners like Northwest Safe, resulting in better products and outcomes for customers [8] - Northwest Safe's influence extends beyond sales, engaging in educational content through podcasts and blogs, addressing industry myths and providing insights into security [16][18] Product Highlights - The Champion Big Yellow Safe is highlighted as the largest gun safe in the industry, measuring 10 feet tall, 6 feet wide, and 4 feet deep, with 240 cubic feet of storage space [13][15] - Champion Safe's offerings include a full line of premium safes, with expanded access and faster delivery through Northwest Safe's logistics team [11][21]