American Rebel Holdings Inc. (NASDAQ:AREB) rose 37.33% in after-hours trading on Tuesday to $0.21.According to Benzinga Pro data, the stock of the Nashville-based company closed the regular session down 7.24% at $0.15.On Tuesday, Champion Safe Company, a subsidiary of AREB, partnered with Utah-based A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City to showcase Champion safes and advanced vault door solutions.Expo Drives Sales, Dealer ExpansionAccording to Champion, ...

Core Viewpoint - American Rebel Holdings, Inc. supports Norcal Safe & Vault, a family-owned retailer, at the Sacramento Sportsmen's Expo, highlighting their expertise and commitment to customer service in the safe and vault industry [3][11][12]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has evolved from a designer and marketer of branded safes to a diversified patriotic lifestyle company, now including offerings in beer and apparel [15]. - Champion Safe Company, a subsidiary of American Rebel, specializes in high-security safes and emphasizes the importance of dealer partnerships like Norcal Safe & Vault [3][11]. Retailer Performance - Norcal Safe & Vault is recognized as the premier safe and vault retailer in Northern California, known for its integrity, service, and long-term customer relationships [10][11]. - The retailer engages directly with customers at events, providing expert consultation and hands-on guidance, which enhances their reputation and customer satisfaction [4][6][11]. Event Participation - The Sacramento Sportsmen's Expo serves as a significant platform for Norcal Safe & Vault to connect with consumers, showcasing their products and expertise [12]. - The event attracts a diverse audience, making it an ideal venue for retailers to demonstrate their offerings and engage with potential customers [12]. Customer Feedback - Norcal Safe & Vault maintains strong online reviews, with customers frequently praising the team's expertise and the smooth delivery and installation processes [11]. - This positive feedback reflects the company's commitment to customer service and long-term value delivery [11]. Industry Commitment - Champion Safe Company is dedicated to supporting best-in-class dealers that enhance the customer experience and represent the brand with professionalism [13]. - Norcal Safe & Vault exemplifies the qualities sought in a Champion dealer, contributing to the overall success of the brand in the market [11][13].

Core Insights - The Lenexa showroom of Champion Safe Company has experienced over 80% year-over-year growth, primarily due to increased demand for safes [1][3] - The store offers a comprehensive range of Champion and American Rebel products, including safes and concealed-carry gear, establishing itself as a regional destination for security solutions [1][6] Company Performance - The Lenexa store's growth is attributed to exceptional customer service, product knowledge, and a wide selection of products [3][4] - The showroom provides personalized consultations and hands-on demonstrations, enhancing the customer experience and facilitating informed purchasing decisions [6] Product Offering - Champion Safe Company specializes in high-security safes made from 100% American-made steel, featuring robust construction and fire protection [10] - The product lineup includes residential and large-format safes, concealed-carry backpacks, apparel, and accessories [6][10] Market Position - The Lenexa showroom has become a trusted resource for various customer segments, including gun owners, families, and builders, seeking reliable security solutions [3][4] - The company's commitment to clear information about product features and reliable service has contributed to converting first-time visitors into long-term customers [4]

Core Insights - Champion Safe Company highlights Hyatt Coin Shop's impressive 30% year-over-year sales growth through Q3 2025, showcasing the strength of family-owned businesses built on trust and long-term customer relationships [1][2][3] Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, has been a leader in high-security safe manufacturing for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5][6] - Hyatt Coin Shop, established in 1959 and led by third-generation owner Mitchell Hyatt, has maintained a strong legacy and continues to thrive under the guidance of the Hyatt family [2][4] Partnership and Performance - The partnership between Champion Safe and Hyatt Coin Shop has been fruitful, with Mitch Hyatt emphasizing Champion's commitment to real security and the quality of their safes, which has contributed to their sales success [3][4] - Hyatt Coin Shop features a showroom with over 30 safes on display and more than 100 in stock, providing customers with the opportunity to compare models and receive expert guidance [4]