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JAKKS Pacific Announces a Sweet New Licensing Partnership with The Hershey Company
Globenewswire· 2025-12-04 14:00
Core Insights - JAKKS Pacific, Inc. has partnered with The Hershey Company to introduce a new line of dolls and collectibles inspired by Hershey's popular confectionery brands, marking a unique expansion into the confection-themed toy market [2][3] Product Details - The new collection will feature eight SKUs, including dolls inspired by Hershey's Kisses, Jolly Rancher, Reese's, Bubble Yum, Twizzlers, and Hershey's Syrup, each accompanied by themed charms and accessories [3] - The first product, Hershey's Kisses collectibles, will launch exclusively at CVS on December 26, 2025, in time for Valentine's Day, with the partnership set to run until December 31, 2026, with an option for extension [4] Market Positioning - The collaboration aims to blend the appeal of delicious treats with self-expression, enhancing the trendy nature of JAKKS Pacific's products [5] - The Charming Bag Charms are designed as a viral trend, allowing kids to customize their looks by mixing and matching dolls and charms, making them portable and versatile [6] Company Background - JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products, headquartered in Santa Monica, California, with a focus on creating a positive impact on children's lives through its products and charitable efforts [10] - The Hershey Company is a major player in the snacks industry, generating over $11.2 billion in annual revenues from its extensive portfolio of brands, including Hershey's, Reese's, and Jolly Rancher [7]