Core Insights - Wheels Up Experience Inc. announced key executive leadership appointments to align with its go-to-market growth strategy and evolving customer needs [1][2] - The leadership changes are part of the company's transformation journey, focusing on a customer-centric strategy and enhancing global aviation solutions [2][7] Leadership Changes - Dave Harvey will transition to a senior advisor role until August 2025 to ensure a smooth transition [3] - Mark Briffa, currently CEO of Air Partner, will become Chief Sales Officer, unifying global sales across Membership and Charter offerings [7] - Meaghan Wells has been appointed Chief Growth Officer, overseeing a new commercial strategy group to enhance data-driven decisions [7] - Kristen Lauria will expand her role to include customer experience, integrating brand, communications, and customer engagement [7] Company Overview - Wheels Up is a leading provider of on-demand private aviation in the U.S., with a diverse fleet and a global network of safety-vetted charter operators [4] - The company offers charter and membership programs through a strategic partnership with Delta Air Lines, along with freight, safety, security, and managed services [4]

Core Viewpoint - Wheels Up Experience Inc. is focused on improving profitability and expanding margins through fleet modernization, partnerships, and premium customer solutions [1][2]. Financial Compliance - Wheels Up received a notice from the NYSE on April 22, 2025, indicating that its average closing stock price was below $1.00 for 30 consecutive trading days, which is necessary for continued listing [1][3]. - The company has six months to regain compliance with the NYSE's minimum share price requirement and plans to seek stockholder approval for a reverse stock split at its annual meeting on June 10, 2025 [3]. Business Strategy - The company is committed to long-term operational improvements and aims to build a resilient business model for sustainable profitability [2]. - Key initiatives include modernizing its fleet with Embraer Phenom 300 and Bombardier Challenger 300 jets, leveraging a partnership with Delta Air Lines, and delivering premium solutions for customers [2]. Financial Position - As of December 31, 2024, Wheels Up had approximately $316 million in liquidity, consisting of about $216 million in unrestricted cash and an undrawn $100 million commitment from Delta [2]. Company Overview - Wheels Up is a leading provider of on-demand private aviation in the U.S., offering a diverse fleet and a global network of safety-vetted charter operators [4]. - The company provides charter and membership programs, as well as freight, safety, security, and managed services to various clients, including individuals and government organizations [4].