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兰德:《美中人工智能市场竞争:大模型全球使用模式分析》报告
欧米伽未来研究所2025· 2026-01-29 02:04
Core Insights - The article discusses the shifting dynamics in the global AI market, particularly highlighting the rise of China's DeepSeek R1 model and its implications for the dominance of U.S. AI models [2][4][15] Group 1: Market Dynamics - As of August 2025, U.S. large language models (LLMs) accounted for approximately 93% of global website traffic, indicating a strong market presence despite competition from China [4] - From April 2024 to May 2025, the monthly traffic for major LLM platforms surged from 2.4 billion to 8.2 billion visits, with U.S. companies capturing most of this growth [4] - Following the release of DeepSeek R1, China's LLM website traffic increased by 460%, raising its global market share from 3% to 13% [4][5] Group 2: User Behavior and Market Opportunities - The growth of Chinese models did not come at the expense of U.S. models; instead, it opened new market segments, suggesting that the global AI market is not yet saturated [5] - Despite a temporary decline in DeepSeek's market share stabilizing around 6%, this represents a significant qualitative leap, indicating that brand loyalty is minimal in the AI sector [5] Group 3: Geopolitical Implications - The increase in market share for Chinese models is negatively correlated with the GDP per capita of countries, suggesting that regions with closer political and economic ties to China are more receptive to its AI technologies [6] - By 2025, Chinese models captured over 20% market share in 11 countries and over 10% in 30 countries, while growth in NATO and U.S. ally nations was minimal [6] Group 4: Factors Influencing User Choice - Traditional explanations for the global expansion of Chinese tech, such as price competition and state-led promotion, were challenged by the report, which found these factors not to be decisive in user choice [8][9] - Despite significant price advantages for Chinese models, the majority of users access services for free, diminishing the impact of pricing on consumer decisions [9] - Language support, once a stronghold for U.S. models, has been rapidly matched by Chinese models, with DeepSeek supporting over 100 languages [10] Group 5: Performance and Switching Costs - The report identifies performance thresholds and zero switching costs as critical factors enabling DeepSeek R1 to disrupt the U.S. market dominance [12][13] - The ease of switching between AI models means that user loyalty is fragile, and performance improvements can lead to rapid shifts in market share [13] Group 6: Business Model Differences - U.S. companies typically follow a venture capital model focused on profitability, while Chinese firms view AI as a public utility, allowing for sustained low pricing and free services [13][14] - This difference in approach may provide Chinese companies with a competitive edge in the long-term AI market [14] Group 7: Future Outlook - The report warns that the current U.S. market dominance should not be taken for granted, as competition will become increasingly volatile, with innovation being the key to maintaining market share [15][16] - The global AI market is fracturing along geopolitical lines, with alternative technology ecosystems emerging in the Global South, indicating a shift in the competitive landscape [16]