Core Viewpoint - The article highlights the success and evolution of Fujifilm's instant camera "Checky" (instax mini 10), which has become a flagship product for the company, achieving significant sales milestones over the years [2][3]. Group 1: Product Overview - The first generation of "Checky" was launched in 1998 and has since become widely known in Japan, with total sales exceeding 10 million units by 2018, marking its 20th anniversary [2]. - By 2023, the sales revenue for the Checky series reached a record high of 150 billion yen, showcasing its growth and popularity in the market [2]. Group 2: Design Philosophy - The design of the first generation Checky was led by Fujifilm's Executive Director and Design Center Chief, Horiguchi Kazuhisa, who aimed to create a product that felt more like a stationery item than a traditional camera [3]. - Horiguchi emphasized that the goal was to evoke a cute and friendly atmosphere, likening the camera to a pet or companion, rather than focusing on precision and technical camera features [3].