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Inside GM's new world headquarters: Modernized midcentury designs with artifacts, surprises from the American icon
CNBC· 2026-01-11 09:00
Core Insights - General Motors (GM) has moved to a new headquarters in Detroit, symbolizing a blend of its historical legacy and modern innovation [2][3][5] Group 1: Headquarters Overview - The new headquarters occupies four of six office floors, totaling approximately 200,000 square feet, significantly reducing the space from the previous Renaissance Center [7][10] - The building is located less than a mile from the former headquarters, which has been a symbol of the city since the 1970s [8][9] - The design of the new headquarters aims to foster collaboration and adapt to post-pandemic work culture, with flexible office arrangements for employees [5][10] Group 2: Design and Cultural Elements - The interior features artifacts and design elements that reflect GM's history, including a wall showcasing 300 patented technologies and a decorative wall of cassette tapes referencing GM's cultural impact [3][18] - The design incorporates influences from GM's Global Technical Center, with a focus on modern aesthetics and functionality [17][19] - Notable features include a McCormick Speed Form model, artwork, and references to Detroit streets, enhancing the cultural connection [4][6] Group 3: Amenities and Future Plans - The headquarters will include semi-public spaces for product displays and events, along with social gathering areas, lounges, and recreational facilities like a pickleball court [13][14] - GM's new headquarters is part of a broader trend in the automotive industry, as seen with Ford's recent establishment of a new global headquarters [14][16] - The company has not disclosed the expected number of employees working at the new headquarters or financial details regarding its 15-year lease [12]