Core Insights - McDonald's is embarking on a new strategy focused on expanding its presence in suburban and exurban areas, aiming to be within a five-minute drive of as many customers as possible [2][3][4] - The company has experienced a multibillion-dollar global expansion, opening new restaurants in areas identified as having growth potential, particularly in response to population migration trends post-pandemic [3][4][9] Expansion Strategy - Between 2015 and 2021, McDonald's closed a net of over 900 locations, primarily in Walmart [1] - The pandemic prompted a shift in customer demographics, with many moving to suburban areas, leading McDonald's to target these regions for new store openings [2][3] - Texas has seen significant population growth, with 2 million new residents since 2020, prompting McDonald's to open over 40 locations in the Dallas area alone [4][9] Market Dynamics - The convenience of having McDonald's nearby is appreciated by local residents, especially families [6][7] - The presence of McDonald's often attracts other businesses, contributing to the overall growth of the area [7] - McDonald's is perceived as a latecomer in some rapidly growing communities, indicating a need to catch up with the market [8][9] Performance of New Stores - Initial traffic at new stores has been lower compared to established locations, but McDonald's expects this to normalize within two to three years [10][11]