PARIS--(BUSINESS WIRE)--Regulatory News: This transaction, which does not include any assets related to the G.H. Mumm Champagne brand or other international Mumm sparkling wines activities, will enable Pernod Ricard to continue focusing its resources on its portfolio of premium international spirits and champagne brands, in line with its premiumisation strategy. It reflects Pernod Ricard's continuous assessment of its strategic opportunities and active portfolio management, in line with its longstanding pol ...

Core Insights - Pernod Ricard has introduced Chivas Regal Crystalgold, a clear spirit drink aimed at competing in the Tequila market, priced at £51 (US$68) [1] - The product is described as an innovation for the Chivas Regal brand, maintaining the brand's signature depth of flavor while offering versatility as a clear spirit [2] - The launch is a strategic response to changing consumer habits, targeting early evening occasions traditionally associated with clear spirits [3] Product Details - Chivas Regal Crystalgold is positioned as a "clear spirit drink" that allows for longer, fresher drink options [3] - The drink exemplifies the brand's commitment to innovation while retaining its heritage [4] Market Performance - In the last financial year, Pernod Ricard sold 4.8 million nine-litre cases of Chivas Regal, reflecting a 2% organic growth [4] - Chivas Regal ranks as the fourth-largest strategic international brand for Pernod Ricard by annual case sales, following Absolut vodka [4]

Core Insights - Seagram's Royal Stag has appointed four new brand ambassadors from various entertainment sectors to enhance its appeal to younger consumers [1][2] Group 1: Brand Ambassadors - The new ambassadors include actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare, joining existing representatives Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav [1] - The selection of ambassadors aims to represent cinema, music, gaming, and cricket, thereby strengthening the brand's connection with diverse cultural areas [2] Group 2: Brand Philosophy - Malhotra stated that the brand embodies "courage to try new things," aligning with his personal philosophy [3] - Badshah highlighted the brand's celebration of individuality, while Chaitanya noted its cultural relevance [3] - Gamer Payal Dhare emphasized the brand's role in breaking barriers and redefining success [3] Group 3: Brand Positioning - Royal Stag positions itself as a brand for "young, daring, confident, progressive" individuals, promoting its "Live It Large" philosophy [4] - The brand consistently markets itself to inspire youth to pursue their passions [4] Group 4: Company Overview - Pernod Ricard India, a fully-owned subsidiary of Pernod Ricard SA, owns Royal Stag and has a diverse portfolio of whiskey brands, including Blenders Pride, Imperial Blue, and 100 Pipers, as well as international premium brands like Chivas Regal and The Glenlivet [5] - Seagram's whiskies are exported to over 28 countries worldwide [5]