Pernod Ricard has launched Chivas Regal Crystalgold, a “clear spirit drink” to be used in serves more usually the territory of Tequila. The colourless drink will be available from next month at an RRP of £51 (US$68). In a statement, Pernod’s Chivas Brothers whisky unit said the product would be on sale at “a range of retailers including Amazon”. The business described the drink as “an innovation and technical breakthrough” for the Chivas Regal brand and insisted the beverage “retains the rich depth of f ...

Seagram’s Royal Stag announced Monday the appointment of four new brand ambassadors: actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare. The new ambassadors join existing brand representatives Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav.The whiskey brand, owned by Pernod Ricard India, selected the ambassadors to represent different entertainment sectors including cinema, music, and gaming alongside cricket. The move aims to strengthen Royal Stag’s connection with you ...