Core Insights - Pernod Ricard and Trinchero Family Wine and Spirits have signed a definitive agreement for the transfer of sparkling wine activities in the United States, including Mumm Sparkling California, Mumm Napa, and DVX [1][2] - The transaction will allow Trinchero to exclusively manufacture, produce, market, and distribute Mumm sparkling wines in the U.S., Canada, Mexico, and select Caribbean markets [2][3] - This acquisition is expected to enhance Trinchero's premium portfolio and strengthen its position as a leading U.S. wine supplier [3] Company Overview - Pernod Ricard is a global leader in the spirits and wine industry, with a portfolio that includes premium brands such as Absolut vodka, Chivas Regal, and Mumm champagnes, achieving consolidated sales of €10,959 million in fiscal year FY25 [6] - Trinchero Family Wine and Spirits, a family-owned company for over 75 years, has grown to be one of the five largest U.S. wineries, with a diverse portfolio of over 50 award-winning brands [7] - The transaction aligns with Pernod Ricard's strategy to focus on premium international spirits and champagne brands, reflecting its commitment to sustainable value creation [4]

Core Insights - Pernod Ricard has introduced Chivas Regal Crystalgold, a clear spirit drink aimed at competing in the Tequila market, priced at £51 (US$68) [1] - The product is described as an innovation for the Chivas Regal brand, maintaining the brand's signature depth of flavor while offering versatility as a clear spirit [2] - The launch is a strategic response to changing consumer habits, targeting early evening occasions traditionally associated with clear spirits [3] Product Details - Chivas Regal Crystalgold is positioned as a "clear spirit drink" that allows for longer, fresher drink options [3] - The drink exemplifies the brand's commitment to innovation while retaining its heritage [4] Market Performance - In the last financial year, Pernod Ricard sold 4.8 million nine-litre cases of Chivas Regal, reflecting a 2% organic growth [4] - Chivas Regal ranks as the fourth-largest strategic international brand for Pernod Ricard by annual case sales, following Absolut vodka [4]

Core Insights - Seagram's Royal Stag has appointed four new brand ambassadors from various entertainment sectors to enhance its appeal to younger consumers [1][2] Group 1: Brand Ambassadors - The new ambassadors include actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare, joining existing representatives Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav [1] - The selection of ambassadors aims to represent cinema, music, gaming, and cricket, thereby strengthening the brand's connection with diverse cultural areas [2] Group 2: Brand Philosophy - Malhotra stated that the brand embodies "courage to try new things," aligning with his personal philosophy [3] - Badshah highlighted the brand's celebration of individuality, while Chaitanya noted its cultural relevance [3] - Gamer Payal Dhare emphasized the brand's role in breaking barriers and redefining success [3] Group 3: Brand Positioning - Royal Stag positions itself as a brand for "young, daring, confident, progressive" individuals, promoting its "Live It Large" philosophy [4] - The brand consistently markets itself to inspire youth to pursue their passions [4] Group 4: Company Overview - Pernod Ricard India, a fully-owned subsidiary of Pernod Ricard SA, owns Royal Stag and has a diverse portfolio of whiskey brands, including Blenders Pride, Imperial Blue, and 100 Pipers, as well as international premium brands like Chivas Regal and The Glenlivet [5] - Seagram's whiskies are exported to over 28 countries worldwide [5]