Core Insights - Everhome Suites is experiencing significant growth due to strong collaboration with developers and owners, positioning itself well in the midscale extended stay segment [1][2] - Choice Hotels plans to introduce Everhome Suites in an additional 15 markets this year, reinforcing its first mover advantage in the segment [1][2] - A new digital marketing campaign has been launched to enhance brand awareness for Everhome Suites, targeting long-staying guests [1] Company Overview - Choice Hotels is one of the largest lodging franchisors globally, with over 7,500 hotels and more than 650,000 rooms across 46 countries [7] - The company offers a diverse portfolio of 22 brands, including midscale and extended stay properties, catering to various traveler needs [7] - Choice Hotels provides hotel owners with advanced cloud-based solutions for effective management of room rates and distribution channels [4] Product Features - Everhome Suites offers apartment-style suites with fully equipped kitchens, spa-like bathrooms, and customizable workspaces [6] - Amenities include 24/7 fitness centers, guest laundry facilities, free Wi-Fi, and self-service marketplaces with meal options [6] - The hotels are designed to provide a comfortable and productive environment for long-term travelers [6] Market Positioning - Everhome Suites represents about half of all hotels that opened in 2024 or are currently under construction in the combined economy and midscale extended stay segments [1][2] - Recent openings in key markets such as Huntsville, Chandler, and Temecula highlight the brand's strategic positioning in high-demand areas [1][2]