Cineplex Investor Call Summary - October 16, 2025 Company Overview - **Company**: Cineplex (OTCPK:CPXG.F) - **Industry**: Digital Media and Entertainment Key Points Sale of Cineplex Digital Media - Cineplex has entered into a definitive agreement to sell its digital place-based media business, Cineplex Digital Media (CDM), to Creative Reality, Inc. for a total cash purchase price of **$70 million** [4][5] - The transaction is expected to close in the coming weeks, pending regulatory approvals [6] - This sale is viewed as a strategic move to unlock value for shareholders, strengthen the balance sheet, and provide capital flexibility for share buybacks and debt reduction [5][6] Financial Implications - The gross purchase price reflects an approximate **10 times multiple** on the estimated **$7 million** adjusted EBITDA for 2025 [7][13] - Post-transaction, Cineplex Media will remain the exclusive advertising sales agent for CDM-operated digital out-of-home networks across Canada [5][8] - The company aims to maintain a target leverage ratio range of **2.5 to 3 times** and will allocate up to **$18.5 million** for opportunistic share repurchases from the proceeds of the sale [9][39] Strategic Considerations - The decision to sell CDM was influenced by the opportunity to strengthen the balance sheet and the current market conditions [30] - The sale marks the exit from Cineplex's last B2B business, allowing the company to focus on core operations [30] - The management has been engaged in discussions regarding this sale for several months, indicating a proactive approach to capital management [14][32] Market Context - The multiple achieved in the sale was considered a pleasant surprise, although some analysts noted that other media businesses have transacted at higher multiples [26][34] - The company acknowledged that the blend of media advertising revenues and hardware sales contributed to the valuation, with hardware typically commanding lower multiples [27][28] Future Outlook - Cineplex plans to use the proceeds from the sale to enhance shareholder value while being mindful of existing debt agreements and restrictions on capital allocation [9][45] - The management expressed confidence in the transaction's strength and its potential to improve the company's financial position moving forward [41][44] Additional Notes - The majority of CDM's profitability is expected to occur in the fourth quarter of the year, with other quarters operating near breakeven [55] - The company is committed to delivering value to shareholders and has extended its Normal Course Issuer Bid (NCIB) to facilitate share buybacks [39][40] This summary encapsulates the key discussions and strategic decisions made during the Cineplex investor call, highlighting the company's focus on enhancing shareholder value through strategic asset management and financial discipline.

Core Points - Cineplex Inc. announced the sale of its digital place-based media division, Cineplex Digital Media, to Creative Realities Inc. for a total purchase price of $70 million in cash [1] - The transaction is expected to strengthen Cineplex's balance sheet and provide capital for share buybacks and debt reduction [1] - Cineplex will continue as the exclusive advertising sales agent for Cineplex Digital Media's operated digital-out-of-home networks across Canada [2] - The CEO of Cineplex highlighted that the deal will provide meaningful capital to enhance shareholder value [3] - Following the announcement, Creative Realities Inc.'s stock rose by 10.53% to $2.94 on the Nasdaq [3]