Group 1 - WSS launched the "Best Value Always" campaign featuring athletes Hirving "Chucky" Lozano and Adrián González, emphasizing cultural pride and generational inspiration for back-to-school season [1][2] - The campaign aims to instill confidence in children as they prepare for the new school year, aligning with WSS's community-focused values [2] - WSS is hosting in-store Back-to-School events from July 17 to August 18, offering free school supplies, haircuts, and giveaways to support families [3][4] Group 2 - WSS is positioned as a go-to destination for back-to-school apparel, providing styles that promote self-expression and readiness for school and sports [5] - The company, a banner of Foot Locker, Inc., operates over 150 stores nationwide, offering a wide selection of footwear and apparel from top brands [6] - WSS features various product categories including classic sneakers, soccer-inspired styles, modern runners, and functional backpacks, catering to diverse customer needs [8]