Core Insights - PubMatic and Butler/Till have launched a fully autonomous advertising campaign for Clubtails, utilizing agentic capabilities to enhance digital advertising efficiency [1][2][3] Company Overview - PubMatic is an independent technology company focused on maximizing customer value in digital advertising, providing a sell-side platform that empowers content creators to control inventory and increase monetization [9] - Butler/Till is a 100% employee-owned marketing agency that emphasizes purpose-driven partnerships and has expertise in media planning, analytics, and integrated media solutions [7][8] - Geloso Beverage Group, headquartered in Rochester, NY, is a leading producer of flavored malt beverages, with Clubtails being one of its popular brands [6] Campaign Details - The campaign leverages PubMatic's agentic application and operates within Butler/Till's Gen AI environment, utilizing the Ad Context Protocol (AdCP) for standardized communication [3] - The workflow includes natural language processing through Claude, enabling the generation of media strategies and continuous optimization of campaign performance [3][4] - The campaign aims to deliver geo-targeted, premium CTV inventory, ensuring high-quality supply and contextually aligned creative [4] Technological Innovations - The agentic workflow has significantly improved operational efficiencies in the discovery, planning, and activation phases, allowing for rapid media plan development [5] - PubMatic's infrastructure, powered by NVIDIA-accelerated computing, supports real-time processing and high-throughput networking essential for agentic execution at scale [5] - The campaign is expected to reveal full results in Q1 2026, indicating a long-term evaluation of its impact [5]