Core Insights - The acquisition of Kellanova by Mars Inc. represents a strategic move in response to changing consumer preferences towards healthier snacks and the elimination of synthetic dyes from food products [1][2][4]. Group 1: Acquisition Details - Mars Inc. has received final regulatory approval from the European Commission for its $36 billion acquisition of Kellanova, marking the completion of all 28 required approvals [4]. - The acquisition was initially announced in August 2024 and is expected to finalize on December 11, 2025, making it the largest food merger since the Kraft-Heinz deal in 2015 [5]. - The merger aims to create a global snacking powerhouse, combining Mars' extensive brand portfolio with Kellanova's iconic snack and cereal products [5][6]. Group 2: Market Context - The healthy snack market has seen significant expansion, with increased competition as consumers seek snacks with fewer calories and simpler ingredients [1][3]. - The U.S. Department of Health and Human Services and the FDA's initiative to phase out synthetic dyes by 2026 has prompted many manufacturers to commit to healthier product formulations [2]. - Both Mars and Kellanova are major players in the food industry, with Mars owning over 50 brands and Kellanova bringing well-known products like Special K and Pringles to the merger [6].