Core Insights - The article discusses a personal account of a scam attempt involving a fraudulent call from someone impersonating a Coinbase security officer, highlighting the tactics used by scammers to create urgency and fear in victims [4][20]. Company Insights - Coinbase has measures in place to prevent scams, including monitoring for unusual account activity such as large transfers or sudden sales [15]. - The company emphasizes that it would never instruct customers to transfer crypto into a safe wallet, as this is a common scam tactic [16]. - Coinbase acknowledges the role of artificial intelligence in enhancing the sophistication of scams, with a noted increase in impersonation scams by 1,400% over the past year [17]. Industry Insights - The rise of AI has led to more believable automated calls and sophisticated scam techniques, with scammers using bots and AI to streamline their operations [17]. - Anti-scam experts recommend that individuals take their time, verify information independently, and avoid acting under pressure to mitigate the risk of falling victim to scams [21]. - The article highlights the challenges in recovering stolen crypto assets, noting that the process is complicated and requires cooperation from local authorities [19].