Key Takeaways LULU leads U.S. women's activewear with global scale, but faces soft demand and tariff-driven margin pressure.Under Armour sharpens focus on performance categories, streamlines assortments and targets brand elevation.UAA trades at a premium valuation on turnaround optimism, while lululemon remains de-rated versus history.Once dominant in their respective corners of the athleticwear market, lululemon athletica inc. (LULU) and Under Armour Inc. (UAA) now stand at the crossroads. lululemon has ca ...