Core Viewpoint - The article discusses the contrasting fortunes in the consumer sector, highlighting the rise of new consumption stocks in the Hong Kong market while traditional brands face bankruptcy, exemplified by Del Monte Foods' recent bankruptcy filing [3][12]. Group 1: Del Monte Foods' History and Challenges - Del Monte Foods, established in 1886, became a leader in the canned food industry, particularly known for its pineapple cans, which were a staple in American households [6][7]. - The company thrived during World War II and the post-war baby boom, capitalizing on the demand for convenient food products [6][10]. - However, by the 1990s, changing consumer preferences towards healthier, low-sugar, and low-salt options led to a decline in Del Monte's market position, as its products were high in salt, sugar, and fat [10][11]. Group 2: Financial Struggles and Bankruptcy - Despite attempts to adapt by introducing healthier product lines, Del Monte's brand image remained tied to traditional canned foods, resulting in poor market reception [10][11]. - Recent financial reports indicated that Del Monte's sales reached $1.7 billion (approximately 12.2 billion RMB) with a net loss of $119 million [11]. - The company has accumulated over $1 billion in debt, leading to its decision to file for bankruptcy protection and seek a buyer for restructuring [12]. Group 3: Broader Industry Trends - Del Monte's decline is part of a larger trend in the U.S. consumer sector, with several well-known brands, including Owl Cafe and Rite Aid, also facing bankruptcy [14][15]. - The number of bankruptcy filings among large U.S. companies has reached its highest level in over a decade, indicating a significant crisis in the consumer market [14]. - The article emphasizes that many of these companies failed to adapt their strategies to changing market conditions, leading to their decline [15][16].