Core Insights - Criteo has announced a partnership with WPP Media to enhance commerce intelligence for Connected TV (CTV) advertising, leveraging Criteo's real-time commerce signals and WPP Media's Open Intelligence to improve advertiser reach and effectiveness [1][4][7] Group 1: Partnership Overview - The collaboration aims to provide advertisers with curated audiences based on high-fidelity commerce signals, which can be activated across any Demand-side Platform (DSP) [2] - Criteo's Commerce Grid Supply-side Platform (SSP) enables advertisers to implement commerce-first CTV strategies, linking ad exposure to measurable outcomes such as foot traffic and sales [3][5] Group 2: Market Impact - Criteo's real-time commerce signals are derived from 17,000 e-commerce sites and 200 global retail partners, representing over $1 trillion in annual e-commerce sales, which helps create high-intent shopper audiences [5] - The partnership is designed to allow brands to access these high-intent segments across their preferred DSP partners, streamlining the activation process [5][6] Group 3: Strategic Goals - The collaboration seeks to merge traditional brand marketing goals with emerging metrics of performance-driven commerce media, facilitating full-funnel strategies in CTV [4][7] - The initiative emphasizes not just improved targeting but also the ability for brands to reach broad audiences with precision and measurability akin to digital advertising [7]

Criteo (CRTO) Q1 2025 Earnings Call May 02, 2025 08:00 AM ET Company Participants Melanie Dambre - Vice President-Investor RelationsMichael Komasinski - CEOSarah Glickman - CFOYgal Arounian - Director - Internet Equity ResearchMark Kelley - MD - InternetTodd Parsons - Chief Product OfficerJustin Patterson - Managing DirectorAlec Brondolo - Director - Equity ResearchBryan Smilek - Equity Research Associate Conference Call Participants Mark Zgutowicz - Equity Research AnalystRichard Kramer - Senior Analyst Op ...

Criteo (CRTO) Q1 2025 Earnings Call May 02, 2025 08:00 AM ET Speaker0 Please note this event is being recorded. I would now like to turn the conference over to Melanie Dombre, Vice President, Investor Relations. Please go ahead. Speaker1 Good morning, everyone, and welcome to Criteo's first quarter twenty twenty five earnings call. Joining us on the call today, Chief Executive Officer, Michael Komatsinski and Chief Financial Officer, Sara Glickman are going to share some prepared remarks. Todd Parsons, our ...