Core Insights - Byrna Technologies Inc. reported significant sales momentum during Amazon's Prime Day and the July 4th holiday, indicating strong consumer demand for its less-lethal personal security solutions [1][2] - The company's Q2 2025 revenue reached a record $28.5 million, with Amazon sales increasing from 12% of Byrna's online sales in Q2 2023 to 34% in Q3 2025 to date [2][3] E-commerce Performance - Amazon Prime Day sales for Byrna increased by 28% year-over-year, while Byrna.com sales rose by 18% during the July 4th period [2] - The extended duration of Prime Day this year contributed to the sales growth, highlighting a trend of faster growth in Amazon sales compared to Byrna's own website [2] Retail Expansion - Byrna's products were available in 289 chain store locations at the end of 2024, a 74% increase from 166 locations at the end of 2023 [4] - The company anticipates being in over 500 retail chain locations by the end of Q3 2025 and expects this number to exceed 800 by the end of fiscal year 2025, representing a 177% increase in just twelve months [4] Direct-to-Consumer Strategy - Byrna's CEO noted that the strong performance during promotional periods reflects the expansion of the total addressable market, with a high conversion ratio of 60% for customers who test fire the Byrna launcher compared to 1.0% for online shoppers [5] - The company plans to invest further in television advertising and partnerships with celebrity influencers to enhance brand visibility in the personal safety market [5]

Financial Data and Key Metrics Changes - Net revenue for Q2 2025 was $28.5 million, a 41% increase from $20.3 million in Q2 2024, driven by the launch of the compact launcher and increased sales [5][6] - Gross profit for Q2 2025 was $17.6 million, representing 62% of net revenue, consistent with the previous year [6] - Net income for Q2 2025 was $2.4 million, up from $2.1 million in Q2 2024, attributed to increased product sales [7] - Adjusted EBITDA for Q2 2025 totaled $4.3 million, compared to $2.8 million in Q2 2024 [7][8] - Cash and cash equivalents decreased to $13 million from $25.7 million at the end of November 2024, reflecting planned inventory increases [8] Business Line Data and Key Metrics Changes - Direct-to-consumer revenues increased by $2.2 million through verna.com and amazon.com compared to the prior year [6] - Sales to dealers increased by $3.9 million or 106%, largely due to initial stocking orders for Sportsman's Warehouse [6][11] Market Data and Key Metrics Changes - International sales reached $2.6 million, an 86% increase from the prior year, including a one-time bump in royalties from partners [19] - The company is expanding its presence in new markets, including farming and ranching, with new chains testing Berna products [15] Company Strategy and Development Direction - The company plans to introduce Burna Care, a recurring revenue model for replacing lost or damaged launchers [23][66] - The strategy includes expanding the number of stores carrying Berna products and increasing the range of products offered [15][29] - The company is focusing on enhancing its marketing efforts, including partnerships with celebrity influencers [21][22] Management's Comments on Operating Environment and Future Outlook - Management noted a slowdown in consumer spending but expects continued growth due to increased distribution and brand awareness [9][29] - The company anticipates a growth rate of 25% to 40% for the year, despite market softness [35][36] - Management is optimistic about the performance of company-owned stores, which are already profitable [17][72] Other Important Information - The compact launcher has better margins and is expected to drive sales growth [28] - The company is shifting to a more efficient assembly pod-based manufacturing system to improve production [29] Q&A Session Summary Question: June trends and growth expectations - Management observed a 40% sales increase during civil unrest in June, but noted it was a transitory trend [34][35] Question: Softness in the market - Management indicated signs of softness, including higher abandoned cart rates and consumer price sensitivity [38][39] Question: Expansion with Sportsman's Warehouse - Management clarified that there are currently 22 store-within-a-store locations, with plans to increase to 33 [41][42] Question: Channel mix evolution - Management expects brick-and-mortar sales to grow faster than online, with Amazon outpacing Berna.com [49][51] Question: Recurring revenue model - The Burna Care program will function like an insurance policy, offering coverage for lost or damaged launchers [63][66] Question: Performance of Scottsdale store - The Scottsdale store's success is attributed to its prime location and strong sales personnel [72][74]

Financial Data and Key Metrics Changes - Net revenue for Q2 2025 was $28.5 million, a 41% increase from $20.3 million in Q2 2024, driven by the launch of the compact launcher and increased sales [5][6] - Gross profit for Q2 2025 was $17.6 million, maintaining a gross margin of 62%, compared to $12.6 million and 62% in Q2 2024 [6] - Net income for Q2 2025 was $2.4 million, up from $2.1 million in Q2 2024, attributed to increased product sales [7][8] - Adjusted EBITDA for Q2 2025 totaled $4.3 million, compared to $2.8 million in Q2 2024 [8] - Cash and cash equivalents decreased to $13 million from $25.7 million at the end of Q4 2024, reflecting planned inventory increases [9] Business Line Data and Key Metrics Changes - Direct-to-consumer revenues increased by $2.2 million through verna.com and amazon.com compared to the prior year [6] - Sales to dealers increased by $3.9 million or 106%, largely due to initial stocking orders for Sportsman's Warehouse [6][12] Market Data and Key Metrics Changes - International sales reached $2.6 million, an 86% increase from the prior year, including a one-time bump in royalties from partners [19] - The company is expanding its presence in new markets, including farming and ranching, with new chains testing Berna products [16] Company Strategy and Development Direction - The company plans to introduce Burnet Care, a recurring revenue model for replacing lost or damaged launchers [23] - The strategy includes expanding the number of stores carrying Berna products and increasing the range of products offered [17][30] - The company is focusing on enhancing its marketing efforts, including partnerships with celebrity influencers [21][22] Management's Comments on Operating Environment and Future Outlook - Management noted a slowdown in consumer spending but expects continued growth due to increased distribution channels and product normalization [10][30] - The company anticipates a growth rate of 25% to 40% for the year, despite some market softness [36][37] Other Important Information - The compact launcher has better margins and is expected to drive sales growth, with production adjusted to meet demand [28][29] - The company is shifting to a more efficient assembly pod-based manufacturing system to improve quality and reduce labor requirements [29][30] Q&A Session Summary Question: June trends and growth expectations - Management observed a 40% sales increase during civil unrest in June but noted it was a transitory trend, with a sustained growth expectation of 25% to 40% for the year [34][36] Question: Softness in the market - Management indicated signs of softness, including higher abandoned cart rates and sticker shock at checkout, but expects significant growth despite seasonal slowdowns [40][41] Question: Expansion with Sportsman's Warehouse - Management clarified that there are currently 22 store-within-a-store locations, with plans to increase to 33, and noted that some point-of-sale locations are outperforming shooting pods [42][45] Question: Channel mix evolution - Management expects brick-and-mortar sales to grow faster than online sales, with Amazon continuing to outpace Berna's direct sales [51][54] Question: Recurring revenue model - The upcoming Burnet Care will function like an insurance policy, allowing customers to pay a monthly fee for coverage on their launchers [65][66] Question: Performance of Scottsdale store - The Scottsdale store's success is attributed to its prime location, high traffic, and effective sales personnel, indicating a strong market fit [74][76]